Head of Growth - Performance

Sydney, Australia
Full time
Office
Compensation is not specified
Role
Growth Hacker
Description

About Us

Immutable is a global technology company revolutionizing the gaming industry by leveraging Ethereum for game development. We are dedicated to shaping the future of gaming and creating innovative player experiences. Founded in 2018, Immutable has rapidly grown to unicorn status, with substantial funding and valuation.

The Immutable Group comprises the Immutable Platform, a leading platform for Ethereum game development powering popular games like RavenQuest and Immortal Rising 2, and Immutable Games, a prominent force in web3 game creation and publishing with standout titles such as Gods Unchained and Guild of Guardians.

We aspire to bridge the gap between digital and real-world experiences, with plans for exponential growth and a vision to become the fastest-growing gaming chain by 2024, with over 250 games lined up.

About The Role

Data stands at the forefront of our strategies for growth, performance optimization, and player engagement at Immutable.

In the role of Head of Growth - Performance, your primary focus will be on developing, executing, and refining data-driven growth tactics across diverse channels, ensuring decisions are informed by insights and experimentation. Your proficiency in conversion rate optimization (CRO), performance marketing analytics, and lifecycle marketing will play a pivotal role in driving our business success. You will help us scale efficiently while enhancing player engagement and retention.

Key Responsibilities

  • Spearhead Conversion Rate Optimization (CRO) initiatives, leading experimentation across critical funnels with ambitious goals and rigorous testing methodologies

  • Drive Performance Marketing efforts, optimizing advertising expenditure efficiency, minimizing customer acquisition costs, conducting creative testing, and implementing advanced attribution modeling

  • Oversee Lifecycle Marketing Optimization, employing data-driven segmentation tactics to enhance engagement metrics and boost customer lifetime value through retention campaigns

  • Construct and refine measurement frameworks to track and analyze growth performance meticulously, ensuring strategic decisions are made based on actionable insights

  • Collaborate closely with marketing, product, and data teams to harmonize growth strategies with broader business objectives

Qualifications

  • Demonstrated experience in a data-centric growth role, preferably in gaming, Web3, or tech sectors

  • Proficiency in leading growth teams

  • Expertise in conversion rate optimization, performance marketing, and lifecycle marketing

  • Strong analytical skills, capable of translating intricate data into clear insights and strategic actions

  • Experience with experimentation frameworks, A/B testing, and attribution modeling

  • Proven track record of driving measurable business outcomes through data-driven decision-making

  • Exceptional stakeholder management and collaboration skills

Benefits Overview

  • Competitive salaries and Employee Stock Options

  • Flexible working model combining office work and remote options

  • Allowances for home office setup and internet/phone expenses

  • Support for personal growth through financial aid for courses and events, and free online courses access

  • Solid health and wellbeing benefits, mental health counseling services, and fitness assistance

  • Parental leave benefits and additional paid annual leave

  • Commitment to diversity and inclusion in the workplace with a 2025 Circle Back Initiative Employer status

We genuinely appreciate your interest in shaping the future of web3 gaming alongside us.

Skills Required
Avatar
Immutable
Company size
Not specified
Location
United States
Description
Not specified

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