Head of Growth - Performance
About Us
Immutable is a global technology company revolutionizing the gaming industry by leveraging Ethereum for game development. We are dedicated to shaping the future of gaming and creating innovative player experiences. Founded in 2018, Immutable has rapidly grown to unicorn status, with substantial funding and valuation.
The Immutable Group comprises the Immutable Platform, a leading platform for Ethereum game development powering popular games like RavenQuest and Immortal Rising 2, and Immutable Games, a prominent force in web3 game creation and publishing with standout titles such as Gods Unchained and Guild of Guardians.
We aspire to bridge the gap between digital and real-world experiences, with plans for exponential growth and a vision to become the fastest-growing gaming chain by 2024, with over 250 games lined up.
About The Role
Data stands at the forefront of our strategies for growth, performance optimization, and player engagement at Immutable.
In the role of Head of Growth - Performance, your primary focus will be on developing, executing, and refining data-driven growth tactics across diverse channels, ensuring decisions are informed by insights and experimentation. Your proficiency in conversion rate optimization (CRO), performance marketing analytics, and lifecycle marketing will play a pivotal role in driving our business success. You will help us scale efficiently while enhancing player engagement and retention.
Key Responsibilities
Spearhead Conversion Rate Optimization (CRO) initiatives, leading experimentation across critical funnels with ambitious goals and rigorous testing methodologies
Drive Performance Marketing efforts, optimizing advertising expenditure efficiency, minimizing customer acquisition costs, conducting creative testing, and implementing advanced attribution modeling
Oversee Lifecycle Marketing Optimization, employing data-driven segmentation tactics to enhance engagement metrics and boost customer lifetime value through retention campaigns
Construct and refine measurement frameworks to track and analyze growth performance meticulously, ensuring strategic decisions are made based on actionable insights
Collaborate closely with marketing, product, and data teams to harmonize growth strategies with broader business objectives
Qualifications
Demonstrated experience in a data-centric growth role, preferably in gaming, Web3, or tech sectors
Proficiency in leading growth teams
Expertise in conversion rate optimization, performance marketing, and lifecycle marketing
Strong analytical skills, capable of translating intricate data into clear insights and strategic actions
Experience with experimentation frameworks, A/B testing, and attribution modeling
Proven track record of driving measurable business outcomes through data-driven decision-making
Exceptional stakeholder management and collaboration skills
Benefits Overview
Competitive salaries and Employee Stock Options
Flexible working model combining office work and remote options
Allowances for home office setup and internet/phone expenses
Support for personal growth through financial aid for courses and events, and free online courses access
Solid health and wellbeing benefits, mental health counseling services, and fitness assistance
Parental leave benefits and additional paid annual leave
Commitment to diversity and inclusion in the workplace with a 2025 Circle Back Initiative Employer status
We genuinely appreciate your interest in shaping the future of web3 gaming alongside us.
Game Balance/Numerical Designer
Design and adjust the numerical systems for Web3 event-related products, including event points, prize tiers, lottery drop rates, viral referral setups, NFT-related values, and coordination of in-game and on-chain assets to ensure game balance and playability.
Collaborate closely with the development and design teams to create numerical design plans and follow through on their implementation.
Analyze player data and feedback to continuously optimize event and game numerical systems and economic models.
Participate in the balance testing of events and game content, making timely adjustments to the numbers in response to player behavior and market shifts.
Design and adjust the virtual economy within the game, including currency, items, rewards, etc., in line with the game’s operational strategy.
Create and maintain documentation for numerical design to ensure clear understanding and collaboration within the team.
Requirements:
2+ years of experience in game or event numerical design, with a track record of successful projects preferred.
Familiar with the game and event development process, possessing systematic thinking skills to balance both the fun and commercial needs of the game.
Strong understanding of mathematics and data analysis, with the ability to use tools for numerical simulation and optimization.
Bilingual in English and Chinese, able to communicate and collaborate effectively within an international team.
Strong team collaboration spirit and a high sense of responsibility, able to work efficiently under pressure.
Frontend Engineer
Develop and optimize Web3-related front-end features, ensuring responsiveness and compatibility across user interfaces.
Collaborate with UI designers to transform design mockups into high-quality front-end code.
Ensure front-end code maintainability and scalability, with continuous optimization and refactoring.
Work with back-end developers to integrate and display Web3 data and functionalities.
Stay updated on front-end technology trends to continuously improve and streamline the development process.
Requirements:
Proficient in HTML, CSS, JavaScript, and front-end frameworks such as React or Vue.js.
2-3 years of front-end development experience with Web3-related products.
Knowledge of the gaming industry and user experience design, with the ability to develop highly interactive and visually appealing interfaces.
Bilingual in English and Chinese, able to communicate efficiently with designers and development teams.
Nice to have:
Familiarity with anime culture, with the ability to understand and cater to the target user base.
UI/UX
Responsible for designing and creating the company’s game website (using Figma), including overall page layout, interaction design, and visual elements.
Design and create various event and promotional graphics, as well as social media ads, with creative designs tailored to the game's features and target audience.
Collaborate with product release needs to create art assets required for operations, promotions, and advertising.
Requirements:
1-2 years of industry experience with a strong sense of aesthetics.
Sensitive to the developments and trends in the gaming industry.
Comprehensive knowledge of design principles, strong communication skills, and a high level of responsibility and execution capability.
Nice to have:
Basic hand-drawing skills.
Experience working on visual promotions for anime-style games.
Independently led complete design projects.
Proficient in various design software, with a strong sense of visual expression; experience with C4D and Unreal Engine is a plus.
Global Community Manager
Create, develop and execute the community strategy in alignment with the game’s goals
Work hand-in-hand with marketing to ensure community activities are fully integrated
Own the creation and distribution of engaging, high quality community content
Explore and drive the development of innovative new forms of community content
Understand trends within the community and provide the team with insights
Represent our players within the team and the rest of the company
Manage a global team of external community managers and creative partners
Attract, build & manage strong relationships with existing and new content creators
Regularly track & report on community metrics
Use data to assess and improve the performance of community activities
Requirements:
2+ years of hands-on Community Management experience in the gaming industry
Experience in Building Specific Communities for New Game Launches (Web2/Web3):
Proven track record of building and managing online communities around new game launches, including both Web2 and Web3 games.
Demonstrated success in community engagement and growth with specific examples of community traffic, user engagement, and data figures (e.g.user activity, traffic statistics, retention rates).
Quick thinker with strong organizational and execution abilities.
Exceptional writing skills (native/near-native in English)
Passion for Tarta games (and anime games in general)
Experience addressing difficult situations within the community when required
Experience with social media management and discord/telegram tools
Experience working with content creators and creative agencies
Ability to work independently without guidance
Nice to have:
Any experience in other marketing disciplines and/or content creation
Excitement and/or experience with gaming/NFT projects and collaborations
ACG/anime enthusiast
Interest and/or experience with anime/ARPG type of games
Existing knowledge of YouTube, Insta, Reddit, X, Discord, Telegram
Marketing Manager
Responsible for the daily operations of SpotZero, including social media management, activities, and data.
Create, schedule, and manage engaging and informative content that reflect our brand's values and appeal to our target audience. Make memes, videos, tutorials or host giveaways; we love experiments!
Stay up-to-date with the latest tech, development, and social media trends to ensure our content is relevant and engaging.
Collaborate with our marketing and product teams to align social media campaigns with overall brand strategy and marketing objectives.
Engage with folks, respond to timely queries, and monitor customer reviews.
Analyze performance metrics to understand the effectiveness of your content and strategies, and adapt accordingly.
Requirements:
2-5 years of experience in the gaming industry, with an understanding of growth and traffic to market, a data-driven and method-driven mindset.
Strong writing and communication skills, with the ability to craft content that is both informative and engaging.
Exceptional writing skills (native/near-native in English).
A good sense of humor and the ability to create content that is both entertaining and educational.
Familiarity with Twitter and other social media platforms, as well as tools for scheduling posts, analyzing engagement, etc.
Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
Nice to have:
Excitement and/or experience with gaming/NFT projects and collaborations
ACG/anime enthusiast
Interest and/or experience with anime/ARPG type of games
Existing knowledge of YouTube, Insta, Reddit, X, Discord, Telegram