Lifecycle Manager - Brazil

Binance, a prominent player in the global blockchain and cryptocurrency space, spearheads a suite of financial solutions, including the largest digital-asset exchange across the world. The overall objective is to expedite the acceptance of cryptocurrencies while enhancing financial autonomy.

If you seek a dynamic, purpose-oriented workplace offering boundless learning and growth opportunities, Binance is undoubtedly the ideal fit for you.

Responsibilities:

• Lead and propel lifecycle marketing initiatives in Brazil, from conceptualization and executing campaigns for all business assets to deploying strategies with the highest return on investment (ROI).
• Oversee the holistic management of user lifecycle metrics encompassing activation, retention, and the win-back of churned users.
• Devise marketing tactics focused on maximizing client lifetime value through customer segmentation, personalization, automated user journeys, product mix optimization, and distribution channel selection.
• Establish and manage lifecycle marketing key performance indicators (KPIs), particularly emphasizing driving conversions via Electronic Direct Mail (EDM) channels like email, app push, and inmail.
• Monitor, comprehend, and present crucial metrics within the organization.
• Collaborate with diverse stakeholders to design, scrutinize, analyze, and enhance marketing campaigns.
• Define marketing best practices involving segmentation, A/B testing strategies, and email communications based on data-driven insights.
• Collaborate with regional teams to ensure alignment with technical prerequisites for successful lifecycle marketing strategy implementation.
• Envision the future steps in the LATAM lifecycle, identifying challenges and opportunities, crafting innovative solutions, and predicting user requirements.

Requirements:

• Possess 3-5 years of experience in areas such as marketing, digital marketing, campaign management, and e-commerce marketing.
• Demonstrated history of launching both broad-scale and targeted campaigns across the user lifecycle.
• Proficiency in CRM/lifecycle management and email marketing/automation.
• Experience with marketing automation tools like Braze, Salesforce Marketing Cloud, and Hubspot is advantageous.
• Expertise in user segmentation, customer lifecycle management, and A/B testing.
• Background in product development, managing product life cycles, business process re-engineering, and fostering innovation.
• Strong analytical aptitude related to user behavior analysis, implementing user retention strategies in marketing funnels, alongside profound proficiency in Google Analytics, event tracking, data structures, data mining, measurement, and analysis.
• Innovative thinking for formulating creative marketing tactics and engaging campaigns.
• Exceptional organizational and project management skills to simultaneously handle multiple campaigns and initiatives.
• Proficiency in Microsoft Excel or Google Sheets.
• Possess an innate sense of urgency and exceptional work ethics.
• Native proficiency in Portuguese and Fluent in English.
• Enthusiasm about cryptocurrencies is a welcome bonus.

Working at Binance:

• Join a leading blockchain ecosystem, facilitating superior career advancement prospects.
• Collaborate with a highly diverse, elite team in an environment fostering endless learning and development avenues.
• Take on swift-paced, stimulating, and distinct projects.
• Contribute to a truly global body with international teams and a flat organizational framework.
• Competitive salary and an attractive benefits package.
• Enjoy flexible work hours, prioritize remote work, and maintain casual work attire.

Learn more about how Binancians embody the organization’s core values, fostering a unified culture that nurtures collaboration, excellence, and progression.

Apply today and be a part of the Web3 revolution!

Binance adheres to the principles of equal opportunity employment, affirming that a diverse workforce is essential to our accomplishments.

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