Lifecycle Marketing Specialist

Binance is a reputable global blockchain ecosystem known for operating the biggest cryptocurrency exchange worldwide in terms of trading volume and registered users. Trusted by millions of individuals across various countries, we are recognized for our top-notch security measures, transparent user fund management, speedy trading engine, deep liquidity, and a diverse range of digital asset offerings. Our services encompass trading, finance, education, research, payments, institutional services, Web3 features, and more. Our ultimate goal is to leverage the potential of digital assets and blockchain technology to establish a inclusive financial system, promoting financial freedom and enhanced access to financial services globally.

We are in search of a proficient Lifecycle Marketing Specialist to lead and collaborate with teams in managing global lifecycle marketing campaigns. The ideal candidate should possess a robust comprehension of product and campaign operational methodologies, inclusive of AB testing, funnel analysis, and lifecycle strategies. Responsibilities entail ideating and guiding team members in campaign initiatives while focusing on activation, conversion, retention, repeat purchases, user referral mechanisms, and user segmentation strategies. The individual will also be required to coordinate effectively across various teams within the organization, utilize analytical thinking to derive business insights, and maintain up-to-date product knowledge across Business Units.

Responsibilities:

• Execution of optimization strategies for new user onboarding to enhance activation and conversion rates.
• Establishment of a comprehensive user lifecycle management system, focusing on retention, repeat purchases, and user engagement.
• Development and enhancement of referral and viral growth mechanisms for organic product growth.
• Implementing A/B testing and user segmentation strategies for refining operations.
• Collaboration with cross-functional teams to ensure seamless execution of marketing strategies.
• Utilization of logical and data analysis skills to identify issues and propose data-driven solutions.

Requirements:

• Demonstrated success in user growth and retention initiatives within transaction-based sectors.
• Over 5 years of experience in the internet industry, with a minimum of 3 years in senior user growth roles.
• Proficiency in AB testing, funnel analysis, and marketing automation platforms/tools.
• Strong data-driven mindset and ability to identify operational issues through data analysis.
• Familiarity with Business Unit products and understanding of user preferences.
• Bilingual in English and Mandarin to engage with international partners.

Binance offers a dynamic work environment that encourages collaboration, innovation, and career growth opportunities. Employees can enjoy competitive salaries, benefits, and flexibility in remote work arrangements. As an equal opportunity employer, we value diversity in our workforce.

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