Marketing Lead - Brazil

Binance is a prominent global blockchain ecosystem known for being behind the top cryptocurrency exchange worldwide in terms of trading volume and user registration. With a strong presence in more than 100 countries, the platform is trusted by over 300 million individuals due to its superior security measures, transparent user fund practices, efficient trading engine, high liquidity, and a diverse range of digital asset products. Binance's offerings span across various sectors including trading, finance, education, research, payments, institutional services, Web3 features, and more. They utilize the potential of digital assets and blockchain to establish an inclusive and accessible financial ecosystem that empowers worldwide financial freedom.

Responsibilities:

• In collaboration with the Director of Marketing Americas, oversee the development and implementation of local and regional product campaigns, in alignment with internal stakeholders to achieve business goals
• Collaborate with the global marketing team to adapt campaigns for local relevance to drive user growth
• Foster relationships with strategic marketing partners, experiment with different platforms, tailor messages for target audiences, and ensure budget responsibility
• Focus on user experience, analyzing the user journey to boost user conversions through tailored product offerings, user education, and operational campaigns
• Drive growth through paid acquisition, retargeting efforts, and optimizing web and native-app channels
• Plan and execute online and some offline marketing initiatives, events, and campaigns targeting local audiences
• Enhance user base and raise brand awareness for Binance through engaging, interactive, and informative methods
• Monitor campaign progress and effectiveness utilizing data analysis and user feedback for continuous improvement
• Manage end-to-end new media partnerships to drive quantifiable growth opportunities
• Continuously explore new channels, creative approaches, and concepts to fuel experimentation, optimization, and user acquisition growth
• Contribute to shaping the Binance brand in the Latam Region
• Lead and manage a team effectively

Requirements:

• Proficiency in Portuguese, Spanish, and English languages is essential
• Minimum of 5 years of pertinent marketing experience, preferably in a dynamic industry setting
• Hands-on attitude with a strong drive and willingness to achieve targets
• A keen interest and understanding of crypto/blockchain/technology
• Ability to work independently
• A degree in Marketing or a related field would be advantageous
• Strong organizational skills and strategic marketing mindset
• Familiarity with both online and offline marketing avenues like social media, community engagement, and event coordination
• Demonstrated track record of growing and managing user bases

Why Binance

• Contribute to shaping the future with a top blockchain ecosystem globally

• Collaborate with top-tier professionals in a global organization centered around user needs and with a flat operational structure • Engage in innovative, high-paced projects with autonomy in decision-making within a progressive environment • Grow professionally in a performance-driven culture with avenues for career advancement and continuous development • Competitive remuneration and comprehensive company perks • Flexibility in work arrangements (subject to the nature of the team's operations)

Binance is committed to fostering diversity and providing equal opportunities for all.

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