Marketing Manager - Central Africa

About the role:

The Marketing Manager - Central Africa will be responsible for overseeing marketing metrics for the region and fostering growth by utilizing regional and global resources. The role entails elevating the standard of marketing in the region to effectively communicate the narrative of Binance in a culturally appropriate, precise, and consistent manner. This involves building trust and reputation within the community and engaging with individuals new to blockchain and crypto.

Responsibilities:

• Manage marketing metrics to stimulate growth in Central Africa. Provide both high-level insights and operational expertise on markets within the region and the wider continent.

• Collaborate with regional, global, and functional teams to plan and implement campaigns targeting the Central Africa market.

• Contribute to the design, optimization, and management of the affiliate program in the relevant markets.

• Ensure that users within your area of responsibility receive personalized social media interactions in collaboration with specialists in the team and central teams.

• Continuously enhance marketing execution standards in the region.

• Understand growth strategies and integrated campaigns, review funnel data conceptually, and make customized adjustments tailored to key markets in the portfolio.

• Analyze market data, identify trends, and promptly implement campaigns that alter the trajectory. Highlight significant market and competitor developments to stakeholders and leadership.

• Develop quarterly marketing strategies, Objectives and Key Results (OKRs), and track accountability for the sub-region.

• Ensure local events adhere to Binance standards and achieve Customer Satisfaction (CSAT) goals.

• Create and implement integrated campaigns, beginning with strategy development, briefing, execution, performance measurement, and effectiveness reporting.

• Lead insight-driven experiments and tests in the market, whether concerning lifecycle, social, or paid channels to drive growth or engagement.

Requirements:

• Minimum of 5 years of successful experience in a similar role.

• Comfort operating in a dynamic, fast-paced environment characterized by uncertainty.

• Background in marketing, including managing extensive integrated campaigns, building brands, and overseeing teams (experience in remote team management is a bonus).

• Familiarity with Africa markets due to prior work in regional roles.

• Preferred experience in social media management, affiliate programs, events, and influencer management.

• Proficiency in English; proficiency in French is advantageous.

• Strong communication skills to effectively represent Binance to external parties.

• Decision-making based on user-focused and data-driven approaches.

• Proficiency in managing integrated campaigns, utilizing both internal resources and agency partners.

• Understanding of social media and paid channels data analytics.

• Entrepreneurial, self-motivated, with a strong sense of ownership, capable of driving agendas and executing tasks with minimal supervision.

• Additional experience in business development, partnerships, government relations, strategy, startup involvement, management consulting, or entrepreneurial ventures is beneficial.

• Background or interest in fintech and crypto industries is preferred.