Marketing Manager (FMCG)
Hong Kong
Full time
Office
Compensation is not specified
Role
Marketing Manager
Description
Job Overview
Our client is in search of a motivated Marketing Manager who can drive marketing campaigns, manage relationships with PR and beauty KOLs, and oversee performance marketing efforts. They are seeking a dynamic individual who is enthusiastic about learning and innovating in FMCG marketing.
Responsibilities
- Lead the planning and execution of brand launches and ongoing growth projects, coordinating PR activities, influencer engagements, and digital advertising with retail rollouts.
- Cultivate and manage relationships with beauty KOLs and media influencers in Hong Kong, organizing PR events and activities to boost local brand awareness.
- Implement and optimize paid campaigns on social and search platforms, utilizing AI-driven structures for efficient targeting and focusing on Online-to-Offline conversion strategies.
- Actively incorporate AI tools into daily operations to enhance campaign performance, content development, and workflow efficiency.
- Monitor and adjust campaign budgets across influencer collaborations and paid media to meet retail sales targets effectively.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration, or related field.
- Experience in managing 360-degree brand marketing, campaign execution, or a mix of PR and digital growth, preferably in beauty, lifestyle, or FMCG sectors.
- Strong network with local KOLs, talent agencies, and beauty media, with proficient negotiation skills.
- Familiarity with major digital advertising platforms and the ability to launch campaigns and analyze performance metrics.
- Curiosity for exploring AI applications, improving marketing workflows, and testing new strategies.
- Exceptional organizational skills, time management, and ability to handle multiple campaigns simultaneously in a fast-paced setting.
- Proficiency in English and Cantonese languages.
Please note that AI tools may be used in the recruitment process to review applications and analyze resumes, helping the recruitment team in decision-making. However, final hiring choices are made by humans. For inquiries regarding data processing, please reach out to us.
Skills Required
Nahclimited
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified