Member of Marketing, Growth

Founded in 2017, Anchorage Digital is a leading crypto platform that caters to institutions by offering integrated financial services and infrastructure solutions. With the distinction of being the first federally chartered crypto bank in the US, Anchorage Digital provides institutions with a comprehensive suite of services including secure custody, regulatory compliance, product diversity, and exceptional client support. Our team values humility, creativity, and a willingness to learn.

Our team operates globally and offers a remote-friendly environment, with the option for in-office work available in various locations including New York City, Sioux Falls, Porto, Lisbon, and Singapore. Colleagues who are not in proximity to our offices are encouraged to participate in quarterly in-person collaboration days to foster team unity.

We are seeking a skilled Member of Marketing, Growth to join our dynamic team. This role involves enhancing our demand generation and web strategies as we expand our product offerings. Responsibilities include conducting data analytics across marketing channels, managing paid and organic search initiatives, orchestrating data-driven campaigns, conducting growth experiments, optimizing web conversion rates, and maintaining website performance. This position offers the opportunity to work alongside a top-tier team and play a key role in driving Anchorage Digital's growth.

The Factors of Growth & Impact framework has been established to assist team members in measuring impact and communicating progress, feedback, and learning experiences within and beyond the responsibilities of the Member of Marketing, Growth role:

Technical Skills:

• Design and oversee paid search campaigns, test various channels, set objectives for prospecting and lead generation.
• Implement web conversion rate optimization strategies, conduct A/B testing, and personalize web experiences for different client segments.
• Utilize a data-driven approach for growth experimentation to enhance conversion rates.
• Lead organic SEM/SEO efforts to optimize search engine rankings through keyword and semantic analyses.
• Conduct comprehensive marketing analysis using data to identify trends and optimize various activities.

Complexity and Impact of Work:

• Monitor metrics throughout the funnel, establish a lead attribution process, and identify opportunities for improving CAC/LTV ratios.
• Utilize CRM and MAP tools effectively, and leverage heatmap analytics tools.
• Develop tactics for automating funnel stages, such as lead follow-up and email nurturing.

Organizational Knowledge:

• Gain a deep understanding of Anchorage Digital's products and the types of institutional clients served, to effectively distribute product marketing content.
• Connect campaign orchestration and growth optimization efforts to broader go-to-market strategies.

Communication and Influence:

• Provide support for sales activation through trend identification and sharing valuable insights.
• Demonstrate effective communication within the team, update on work progress, and share information with colleagues proactively.

Desired Qualities:

• Strong analytical skills and a knack for identifying trends.
• Passion for contributing to go-to-market and revenue growth strategies.
• Genuine interest in the crypto sector.
• Committed to collaborative work and maintaining high-quality standards.
• Experience in Webflow or similar CMS programs.

Bonus Qualifications:

• SEM certification (Google Ads certification preferred).
• Enthusiasm for learning about performance marketing and B2B growth strategies.
• Knowledge of the institutional crypto landscape.
• Appreciation for the soundtrack of Hamilton.

Compensation:

• Anchorage Digital offers competitive compensation packages, including a market-leading salary, equity, and an array of benefits and perks.

About Anchorage Digital:

The Anchorage Village comprises experts from platform security, financial services, and distributed ledger technology, dedicated to empowering institutions to participate safely in the evolving digital asset ecosystem. With a diverse team of over 300 members, we are committed to revolutionizing finance by facilitating secure value transfers in the new global economy.

Anchorage Digital fosters a culture of inclusivity and diversity, ensuring that all team members feel valued and supported. We embrace and celebrate our differences, believing that being open about our individuality allows us to deliver exceptional work collectively.

Anchorage Digital is an Equal Opportunity Employer, championing equal opportunities for all individuals irrespective of race, color, religion, gender, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We welcome qualified applicants regardless of any criminal histories, as per legal requirements.

Ensuring the privacy and security of our clients' information is a top priority for Anchorage Digital, and we strive to maintain trust and confidence in handling personal and financial data. Kindly refer to our privacy policy notices for further information.