Member of Product Marketing, Stablecoins

At Anchorage Digital, we are focused on developing the most advanced digital asset platform tailored for institutions to engage with the world of crypto.

Anchorage Digital offers a comprehensive crypto platform that enables institutions to participate in digital assets through services such as custody, staking, trading, governance, and settlement, all supported by top-tier security infrastructure. Our ecosystem includes Anchorage Digital Bank N.A., the first federally chartered crypto bank in the U.S., along with other strategic offerings like Anchorage Digital Singapore and Porto by Anchorage Digital.

Backed by renowned institutions like Andreessen Horowitz, Goldman Sachs, KKR, and Visa, our Series D valuation surpasses $3 billion. Established in 2017 in San Francisco and with additional offices in New York City, Porto, Singapore, and Sioux Falls, we are dedicated to pushing the boundaries of institutional crypto services.

We are currently seeking a seasoned product marketing leader to take charge of crafting market strategy, defining positioning, and executing go-to-market plans for our stablecoin infrastructure and cross-border payment solutions. This pivotal role involves shaping the narrative within the category, driving revenue growth, and positioning Anchorage Digital as the preferred institutional partner for stablecoin infrastructure.

The ideal candidate will:

• Strategize and execute go-to-market strategies for stablecoin issuance and correspondent banking, transforming complex infrastructural details into distinct institutional value propositions.
• Develop scalable messaging, enablement programs, and competitive frameworks to equip teams to effectively convey differentiation and secure market victories.

Key Responsibilities:

• Lead the strategic direction and implementation of cross-functional initiatives, influencing product development and driving revenue growth.
• Manage competing priorities across product launches, partnerships, and deals while aligning customer needs with the desired business outcomes.
• Collaborate with business line leads, product teams, and sales personnel to refine product narratives and seamlessly integrate stablecoin offerings into the overall platform strategy.
• Create market-facing materials grounded in a deep understanding of Anchorage's institutional positioning, regulatory stance, and product ecosystem.
• Listen to inputs from customers, sales teams, and market trends to identify insights that inform strategic decisions and roadmap enhancements.
• Offer clear, authoritative viewpoints that influence stakeholders, guide decision-making processes, and fortify Anchorage's market leadership position.

Qualifications:

• Demonstrated success in shaping positioning and go-to-market strategies for intricate financial or crypto infrastructure, effectively translating technical and regulatory complexities into industry leadership.
• Proven ability to lead impactful, cross-functional initiatives, drive product and revenue strategies, and deliver results in startup or high-growth environments.
• Strong communication skills at the executive level, adept at stakeholder alignment and collaboration across product, sales, compliance, and leadership functions.

Additional Requirements:

• Profoundly moved by the narrative depicted in the Hamilton soundtrack detailing the establishment of a new financial system.

Anchorage Digital combines the expertise of professionals in platform security, financial services, and distributed ledger technology to provide the foundational components essential for institutions to securely engage in the evolving digital asset landscape. With a diverse team of over 600 members, we are unified in our mission to shape the future of finance and foster secure value transfer in the global economy.

As an equal opportunity employer, Anchorage Digital is dedicated to fostering an inclusive workplace where every individual feels valued, respected, and connected, regardless of background. Our commitment to transparency and openness enables us to deliver remarkable work together.

We ensure that privacy rights are safeguarded and maintain trust and confidence in handling personal and financial information. Our recruitment processes may involve the use of AI tools to assist in activities such as application screening or resume analysis while final hiring decisions are made by humans. If you have any queries regarding data processing, feel free to contact us.