P2P Marketplace Lead
Binance is a renowned global blockchain ecosystem and the force behind the world's largest cryptocurrency exchange by trading volume. With a trust of over 300 million people across 100+ countries, we are known for our exceptional security standards, user fund transparency, fast trading engine, deep liquidity, and diverse range of digital asset products. Our offerings go beyond trading to include finance, education, research, institutional services, and more. Through the use of digital assets and blockchain, we aim to build a financial ecosystem that promotes financial freedom and enhances financial access globally.
About the Team:
Join the innovative Big Fiat team at Binance and contribute to building a cutting-edge onboarding platform for our customers. The team, focusing on P2P and Fiat, is dedicated to transforming global transactions and financial management, making cryptocurrencies accessible to all. Become part of a dynamic team shaping the future of digital payments and fintech.
We are in search of an experienced P2P Marketplace Leader to spearhead the strategy, growth, and operations of a C2C platform. This role requires a deep understanding of building and scaling two-sided marketplaces, with expertise in supply-demand dynamics, trust systems, and platform governance.
Responsibilities:
- Lead the end-to-end strategy and operations of a C2C platform
- Drive cold start execution by acquiring supply and activating demand
- Design mechanisms for maintaining supply-demand balance to ensure liquidity and efficiency
- Establish and enhance trust & safety systems, including user reputation, fraud prevention, and dispute resolution
- Develop and implement governance frameworks and policies for the platform
- Analyze marketplace data to enhance conversion, retention, and engagement
- Collaborate with product, growth, and engineering teams to improve user experience
- Explore and implement emerging technologies like AI and crypto to enhance marketplace dynamics
Requirements:
- Minimum of 5 years of experience in C2C marketplaces; B2C marketplace experience considered with relevant transferable skills
- Proven track record as a core operations leader in a P2P/C2C marketplace environment
- Hands-on experience in building a marketplace from scratch
- Deep understanding of two-sided marketplace dynamics, cold start problem-solving, supply-demand balancing, and C2C trust mechanisms
- Familiarity with C2C marketplace logic and user behavior is highly preferred
- Strong analytical and problem-solving skills
- High degree of self-learning ability and adaptability
Preferred Qualifications:
- Experience or interest in crypto/Web3 ecosystems
- Familiarity with AI tools for marketplace optimization
- Experience working in global markets
- Proficiency in English/Mandarin for coordination with overseas partners and stakeholders
Please note that we may incorporate AI tools for aspects of the recruitment process for support, though final hiring decisions are made by humans. If you seek more information about data processing, feel free to reach out to us.
