Paid Social Manager
Asia +1
Full time
Remote
Compensation is not specified
Role
Digital Marketing Manager
Description
Binance, a prominent global blockchain ecosystem associated with the largest cryptocurrency exchange worldwide, seeks to acquire and serve millions of users across various countries. With a focus on security, transparency, and a diverse range of digital products, Binance aims to enhance financial access and freedom globally.
Role Objective:
The primary goal is to attract a significant number of high-quality users efficiently within the APAC markets while meeting cost and return objectives.
Responsibilities:
- Design and execute strategic paid social media campaigns to support user acquisition and revenue targets.
- Manage the setup, launch, and optimization of paid campaigns on various social platforms.
- Conduct regular A/B testing to enhance campaign performance through creative, audience, and format improvements.
- Analyze campaign metrics to derive actionable insights for optimization.
- Work closely with internal teams to ensure aligned campaign delivery.
- Stay updated on platform changes, new ad formats, and emerging trends.
Requirements:
- Extensive experience handling acquisition campaigns for apps and websites.
- Proficiency in managing paid campaigns on major social platforms like Meta Ads, TikTok Ads, and others.
- Familiarity with AppsFlyer, including deep linking functionalities.
- Strong analytical skills and experience with marketing analytics tools.
- Background in crypto, fintech, or online trading platforms.
- Previous experience with APAC paid social platforms and regional social networks.
Why Binance:
- Join a leading blockchain ecosystem shaping the future of finance.
- Collaborate with a globally diverse and talented team in a dynamic, user-focused environment.
- Engage in challenging projects with autonomy within an innovative culture.
- Grow your career in a results-driven workplace with learning opportunities.
- Competitive compensation and benefits package offered.
- Remote work arrangements available as deemed suitable for the business context.
Skills Required

Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified