Principal Product Marketing Manager

Circle is a forward-thinking financial technology company situated in the fast-evolving internet of money space, facilitating seamless global value transfers in a cost-effective and rapid manner compared to traditional settlement systems. Our innovative infrastructure, which includes USDC, a blockchain-based dollar, empowers businesses, institutions, and developers to leverage these advancements in the digital landscape for enhanced market opportunities and economic growth on a global scale.

About the Company:

Dedicated to transparency and reliability, Circle is expanding its presence globally in resilient jurisdictions. Our values of Multistakeholder involvement, Mindfulness, Pursuit of Excellence, and Integrity propel our team towards success. Operating in an environment that fosters collaboration, agility, and diversity, we encourage creative thinking and embrace a shared responsibility approach.

Role Responsibilities:

Circle seeks a seasoned Principal Product Marketing Manager to spearhead Go-to-Market strategies for our developer tooling platform and blockchain infrastructure. Reporting to the Senior Product Marketing Manager, you will work within a dynamic team focused on this key product area. Key responsibilities include:

• Acting as the subject matter expert on product features, competitive analysis, customer segmentation, and platform narratives specifically targeted at developers
• Crafting product positioning, messaging, and channel strategies to effectively drive Go-to-Market initiatives for new products and sustained growth efforts
• Collaborating with Product and Business Development teams to identify new market avenues and contribute to product definition and enhancement
• Coordinating across teams to develop and implement Go-to-Market campaigns supported by marketing, communications, and sales enablement materials

Desired Qualifications:

• Possess 10+ years of experience in Product Marketing or related fields including B2B software/technology services, with a preference for knowledge in blockchain, digital currency, fintech, and capital markets
• Proven capability to develop distinct positioning, messaging, and core marketing content for highly technical products
• Track record of driving Go-to-Market strategies working closely with diverse teams
• Demonstrates a self-motivated approach, curiosity for tech advancements, adaptability in dynamic environments, and an ability to bring order to complex situations
• Proficient in tools such as Slack, Google Workspace, Coda, and macOS

Additional Details:

• This role offers day-one PERM sponsorship eligibility for qualifying candidates.
• Compensation is guided by multiple factors such as experience, skill set, qualifications, and business needs. Ranges may vary by location.
• Compensation Package: Base Pay Range: $175,000 - $225,000; Annual Bonus Target: 17.5%; Equities & Benefits (medical, dental, vision, and 401k); Discretionary vacation policy; 10 days paid sick leave and 11 paid holidays in the U.S.

Circle promotes diversity, therefore, is an equal opportunity employer. We believe in creating an inclusive environment and do not discriminate based on race, religion, nationality, gender, sexual orientation, age, marital status, veteran status, or disability. Some positions may require participation in the E-Verify Program as mandated by law.