Principal Product Marketing Manager

Circle is a forward-thinking organization operating in the realm of financial technology, at the forefront of the rapidly evolving landscape of digital currencies. Our focus lies in fostering a seamless transfer of value akin to the swift transmission of digital data across the globe, while offering cost-effective alternatives to traditional settlement systems. By paving the way for a new internet infrastructure, we aim to unlock endless possibilities for enhancing global economic prosperity and fostering inclusivity.

About the Role:

You will be immersed in an environment characterized by transparency and stability. As we extend our presence across leading global markets, efficiency and agility are fundamental to our growth. Our team embodies key values such as embracing a multi-stakeholder approach, mindfulness, striving for excellence, and upholding high integrity. Within a virtual setting, our diverse workforce thrives on collective strength, promotes flexibility, and champions a culture where every individual has a voice.

Responsibilities:

Joining us as an experienced Principal Product Marketing Manager, your focus will be on crafting and executing Go-to-Market strategies for Circle’s array of developer tools and blockchain infrastructure. Reporting to the Senior Manager of Product Marketing, you will collaborate with a dynamic team concentrated on advancing this pivotal product domain.

Your key duties will involve:

• Serving as a product expert by showcasing features, competitive insights, customer segmentation, and creating a compelling platform narrative tailored for developers.
• Developing impactful positionings, detailed messaging, and channel strategies to lead GTM efforts for new products launches and sustained growth initiatives.
• Collaborating closely with Product and Business Development to unearth fresh market prospects and contribute to defining new product offerings.
• Coordinating with multifaceted teams to bolster GTM implementation with marketing, communications, and sales support materials like product webpages, blogs, pitch resources, case studies, and more.

Qualifications:

To excel with Circle, the ideal candidate should bring:

• A minimum of 10 years of relevant experience spanning Product Marketing or a blend of Product, Engineering, Marketing, Business Development, or related fields, with a preference for exposure to B2B software or technology services.
• Comprehensive understanding of blockchain, digital currencies, fintech, and financial ecosystems.
• Proficiency in formulating distinctive positionings, messaging, and core product marketing content tailored for highly technical products.
• Proven track record in spearheading GTM strategies and execution with versatile, cross-functional teams.
• Self-driven, with a penchant for delving deep into technology and a resilient nature in navigating unstructured environments and translating chaos into order.
• Familiarity with tools like Slack, Google Workspace, Coda, and macOS.

Additional Details:

• This role offers day-one PERM sponsorship for qualified candidates.
• Base Compensation Range: $175,000 - $225,000
• Annual Bonus Target: 17.5%
• Additional Benefits: Equity, Medical, Dental, Vision, 401(k), discretionary vacation policy, 10 days of paid sick leave per year, and 11 paid holidays annually in the U.S.

Circle is a staunch proponent of creating an inclusive financial landscape, with transparency underlying our ethos. Our compensation considerations factor in various elements such as experience, expertise, qualifications, and organizational requirements, which can vary among different locations.

We are an equal opportunity employer, dedicated to celebrating diversity within Circle. We uphold principles of non-discrimination based on race, religion, nationality, gender, age, marital or veteran status, and disability. Circles partakes in the E-Verify Program in defined locations, in compliance with legal mandates.

Note: This position offers the flexibility of remote working.