Principal Product Marketing Manager

Circle operates as a financial technology firm positioned within the developing landscape of the internet of money. The company facilitates the movement of value across the globe digitally, swiftly, and cost-effectively, offering innovative possibilities for payments, commerce, and markets that drive global economic prospering and inclusivity. Circle's infrastructure, featuring USDC, a blockchain-driven dollar, empowers businesses, institutions, and developers to leverage these advancements, marking a significant shift in the fusion of money and technology.

What the Role Entails:

Circle promotes a culture of transparency and reliability in all operations. With a focus on expansion across top-tier jurisdictions globally, our organization values speed and efficiency, embodying company principles such as Multistakeholder collaboration, Mindfulness, Pursuit of Excellence, and High Integrity. In a remote working environment, Circle employees continuously adapt and collaborate, fostering collective success through diversity and flexibility that encourages fresh perspectives.

Key Responsibilities:

Circle seeks a proficient Principal Product Marketing Manager to spearhead the Go-to-Market strategy for the developer tools and blockchain infrastructure platform.

Reporting to the Senior Product Marketing Manager, this role demands active participation within a vigilant team focused on this core product segment.

Responsibilities encompass:

• Acting as the authority on product attributes, competitive landscape, customer segmentation, and platform storyline for developers
• Crafting positioning, messaging, and channel strategies to fuel Go-to-Market efforts for new product rollouts and ongoing growth strategies
• Collaborating with Product and Business Development to identify new market potentials and contribute to product ideation and definition
• Collaborating with multifunctional teams to drive Go-to-Market engagements via marketing, communications, and sales support materials

Qualifications:

• Over 10 years of pertinent Product Marketing experience or a blend of Product, Engineering, Marketing, Business Development, or related fields, with preference for B2B software or tech services exposure
• Extensive familiarity with blockchain technology, digital currencies, fintech, and capital markets
• Proficiency in developing compelling positioning, messaging, and core product collateral for highly technical products
• Track record of orchestrating Go-to-Market strategies in alignment with diverse teams
• Self-driven, inclined towards technical depth, adept at navigating unstructured environments, and skilled in finding order amidst complexity
• Proficient in tools like Slack, Google Workspace, Coda, and macOS

Additional Details:

• Eligible for day-one PERM sponsorship for eligible candidates
• Compensation factors depend on experience, skill set, qualifications, and organizational needs

Fight for transparency at the core of holistic financial future Core compensation range: $175,000 - $225,000 Annual bonus target: 17.5% Includes Equity & Benefits, with a salute to a discretionary vacation policy and ample paid sick leaves and holidays yearly

Circle is a proponent of equal opportunities and cherishes diversity within its structure, deterring discrimination based on various factors such as race, religion, gender, orientation, age, marital status, veteran designation, or disability status. Additionally, Circle partakes in the E-Verify Program in specified locations as mandated by law.

Notice:

Reimagine your journey with Circle, where each one has an equal pace!