Principal Product Marketing Manager
About the Company:
Circle is a forward-thinking financial technology company pioneering innovation in the realm of digital transactions. They are utilizing cutting-edge technology to enable global, rapid, and cost-effective transfer of value in ways never seen before. Through their ground-breaking financial infrastructure, including USDC, they are empowering businesses, institutions, and developers to leverage new opportunities in the evolving landscape of digital finance and technology.
Joining our Team:
Circle prides itself on a culture of transparency, resilience, and growth. They are quickly expanding into leading global markets, driven by a commitment to excellence and integrity. As a remote team, their employees embody values such as Multistakeholder collaboration, Mindfulness, excellence-driven mindset, and unwavering integrity. Team members collectively navigate and succeed in a dynamic work environment that fosters diversity, flexibility, and a culture that values fresh perspectives and inclusive participation.
Your Role at Circle:
Circle is seeking a skilled Principal Product Marketing Manager to facilitate growth within enterprise clients and key partnerships. In close collaboration with Business Development and Demand Generation teams, this role will craft strategic go-to-market (GTM) plans focused on enhancing product adoption within targeted market segments. You will dive deep into understanding customer needs, industry trends, and leverage this knowledge to develop impactful positioning and messaging strategies across various platforms.
Primary Responsibilities:
- Conduct in-depth analysis to drive GTM strategies that include competitive research and customer needs assessments
- Formulate GTM plans tailored for specific market segments and coordinate execution with cross-functional teams
- Develop client-facing materials to support sales teams in presenting Circle to potential clients (e.g., decks, web content, webinars, case studies, etc.)
- Serve as the subject matter expert on target market segments, offering valuable insights for effective marketing campaigns by Marketing and Communications teams
Your Qualifications:
- 7+ years of relevant experience in Product Marketing or a related field, ideally within SaaS and blockchain services
- Strong communication skills with experience in messaging, positioning, and segmentation
- Proficiency in crafting sales collateral (pitch decks, brochures, case studies), specifically for complex technical or financial solutions
- Motivated to dive into technical intricacies and learn autonomously
- A passion for mastering complicated technical concepts while maintaining perspective on the bigger picture
- Desired: Direct exposure to crypto/blockchain/Web3 or a robust understanding of related ecosystems
Additional Details:
- Sponsored PERM eligibility available from day one for qualified candidates.
- Salary range based on relevant experience, qualifications, and business needs. Ranges might vary by location.
- Includes Equity & Benefits package along with medical, dental, vision, and 401(k). Flexible vacation policy. Provides annual sick leave and holidays in the U.S.
- Circle is dedicated to fostering inclusivity and transparency in the financial realm, eliminating discrimination based on factors such as race, religion, gender, and more.
We promote equal opportunities within our team and support the diversity values upheld by Circle.
