Principal Product Marketing Manager

Status
Atlanta, USA
Full time
Remote
Compensation is not specified
Role
Product Marketing Manager
Description

About the Company:

Circle is a forward-thinking financial technology company pioneering innovation in the realm of digital transactions. They are utilizing cutting-edge technology to enable global, rapid, and cost-effective transfer of value in ways never seen before. Through their ground-breaking financial infrastructure, including USDC, they are empowering businesses, institutions, and developers to leverage new opportunities in the evolving landscape of digital finance and technology.

Joining our Team:

Circle prides itself on a culture of transparency, resilience, and growth. They are quickly expanding into leading global markets, driven by a commitment to excellence and integrity. As a remote team, their employees embody values such as Multistakeholder collaboration, Mindfulness, excellence-driven mindset, and unwavering integrity. Team members collectively navigate and succeed in a dynamic work environment that fosters diversity, flexibility, and a culture that values fresh perspectives and inclusive participation.

Your Role at Circle:

Circle is seeking a skilled Principal Product Marketing Manager to facilitate growth within enterprise clients and key partnerships. In close collaboration with Business Development and Demand Generation teams, this role will craft strategic go-to-market (GTM) plans focused on enhancing product adoption within targeted market segments. You will dive deep into understanding customer needs, industry trends, and leverage this knowledge to develop impactful positioning and messaging strategies across various platforms.

Primary Responsibilities:

  • Conduct in-depth analysis to drive GTM strategies that include competitive research and customer needs assessments
  • Formulate GTM plans tailored for specific market segments and coordinate execution with cross-functional teams
  • Develop client-facing materials to support sales teams in presenting Circle to potential clients (e.g., decks, web content, webinars, case studies, etc.)
  • Serve as the subject matter expert on target market segments, offering valuable insights for effective marketing campaigns by Marketing and Communications teams

Your Qualifications:

  • 7+ years of relevant experience in Product Marketing or a related field, ideally within SaaS and blockchain services
  • Strong communication skills with experience in messaging, positioning, and segmentation
  • Proficiency in crafting sales collateral (pitch decks, brochures, case studies), specifically for complex technical or financial solutions
  • Motivated to dive into technical intricacies and learn autonomously
  • A passion for mastering complicated technical concepts while maintaining perspective on the bigger picture
  • Desired: Direct exposure to crypto/blockchain/Web3 or a robust understanding of related ecosystems

Additional Details:

  • Sponsored PERM eligibility available from day one for qualified candidates.
  • Salary range based on relevant experience, qualifications, and business needs. Ranges might vary by location.
  • Includes Equity & Benefits package along with medical, dental, vision, and 401(k). Flexible vacation policy. Provides annual sick leave and holidays in the U.S.
  • Circle is dedicated to fostering inclusivity and transparency in the financial realm, eliminating discrimination based on factors such as race, religion, gender, and more.

We promote equal opportunities within our team and support the diversity values upheld by Circle.

Skills Required
Avatar
Circle
Company size
Not specified
Location
United States
Description
Not specified
Status

More Full-time Jobs

Show more

Listing Business Development Manager (Crypto, Japanese Speaking)

Delhi, India
Delhi, India
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
Business level Japanese proficiency
Minimum 1 year of BD/sales experience in crypto/blockchain space
Familiar with cryptocurrency or blockchain technology
Experience in managing a team
Experience in crypto coins listing or general business development experience in the crypto industry
Capabilities of develop global customer relationships independently
Good relationship with team and cross functional communication skill
Ideal Candidate:
Have a good sense of cooperation and working with a team
Able to act independently and proactively
Experience in customer negotiation
29,167-43,167
Monthly
See details

Listing Business Development

City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Listing Business Development to drive growth by leading end-to-end sales initiatives and strategic collaborations in the blockchain and crypto sector, while coordinating cross-functional teams and staying ahead of market trends through continuous research and industry engagement.
About the Role:
- Identify new business opportunities, expand and execute strategic partnerships
- Look for new listing sales opportunities in Blockchain and crypto space
- Manage the listing sales pipeline, from researching, sourcing, contacting, negotiating, converting and following up with clients
- Liase and coordinate with marketing, product, customer support and operations teams to ensure smooth delivery of products
- Assess and monitor key indicators of cryptocurrency projects and evaluating the effectiveness of partnership and campaign initiatives
- Monitor market trends and conducting R&D in the cryptocurrency market
- Participate in overseas exhibitions and events as required and network with potential business partners
Requirements:
- Business level English
- Minimum 1 year of BD/sales experience in crypto/blockchain space
- Familiar with cryptocurrency or blockchain technology
- Capabilities of develop global customer relationships independently
- Good relationship with team and cross functional communication skill
- Fast learner, hard worker and team player
Ideal Candidate:
- Have a good sense of cooperation and working with a team
-Able to act independently and proactively
- Experience in customer negotiation
- Business level Japanese
3,500-4,000
Monthly
See details

Chief Technology Officer (Japanese Speaking)

Singapore
Singapore
Full time
Remote
Job description:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time Japanese speaking Chief Technology Officer to lead our engineering team.As frequent communication with Japan and Vietnam entities is required, this role will require Japanese language proficiency and will be fully remote at the moment.
– Formulate strategy and establish the technical vision for the business
– Preparation of specifications and design documents for product development
– Project management of the development process, including quality control
– Define and refine engineering workflows, tech architecture and infrastructure 
– Build, develop, lead a world class engineering team
Requirements:
– Experience as a CTO or in a similar technology leadership role in cryptocurrency exchanges or brokerage firms.
– Strong leadership capabilities – with proven success of building, developing and leading an engineering team
– Experience in development using Python, PHP and NodeJS 
– Project management experience
– Business level English
– Business level Japanese language skills (JLPT N2 and above) to communicate with Japan and Vietnam entity without need for translator
Ideal Candidate:
– Has project management experience
– Has experience as CTO or similar role in a startup
– Knowledge and interest in cryptocurrency
Project Frameworks and Languages:
– Backend: nestJS(Node JS), Laravel (PHP),Python
– Database: Redis, My SQL
– Frontend: Vue JS
– Mobile: React Native, Android Native, Swift
– DevOps: Git, CI/CD, Docker, Jenkins, GitLabCD
– Cloud: AWS
 
 
15,000-20,000
Monthly
See details

Korean Growth Lead

Full time
Remote
Roles & ResponsibilitiesSynFutures is looking to hire a Korea Growth Lead assisting the management of local communities. Responsibilities include:Foster strategic partnerships on a regional scale, with a particular emphasis on marketing partners, key opinion leaders (KOLs), media networks, and web3 ecosystem projects. Continuously analyze performance and provide valuable feedback to enhance collaborative efforts.Proactively expand the user base, token holders, and communities prioritizing localized growth.Strategize and execute marketing schedules and events, meticulously measuring their effectiveness and return on investment (ROI).Develop and manage online community channels to facilitate effective communication and engagement.Solicit user and community feedback, acting as a liaison between the product manager, tech team, and community to drive continuous product improvements.RequirementsBachelor degree or above.At least 2-3 years experience in blockchain, cryptocurrency, or financial services, with a focus in marketing or business development.Language: Native Korean + English proficiency preferred. Other languages like Mandarin and Japanese are a plus.Passionate about blockchain and DeFi. Independently minded and self-motivated. For more details, please read: https://synfutures.notion.site/korea-growth-lead
4,200-6,700
Monthly
See details

KOL Business Development

City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
 
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
 
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
 
Preferred Qualification:
- Japanese speaking proficiency
3,800-4,000
Monthly
See details