Product Marketing Hacker

Summary:

The company is committed to driving the adoption of cryptocurrency globally. They are currently seeking a Growth Marketing Hacker to spearhead the go-to-market strategy, lifecycle initiatives, and product positioning for their Exchange App as they continue to grow.

This role is a blend of product, data, and creative elements, suitable for a strategic marketer who excels in dynamic, high-accountability environments. The ideal candidate will collaborate closely with product managers and growth teams to craft compelling narratives that resonate across various user segments and geographies.

Responsibilities:

1. Strategy & Positioning:

• Collaborate with product and strategy teams to establish the roadmap for the Exchange (Advanced) vertical.
• Develop unique value propositions to set the platform apart in a competitive global market.
• Work with data, analytics, and product teams to identify user personas and create tailored journeys for different user groups.
• Lead creative and copy positioning for effective local and impactful campaigns.
• Align with product managers on roadmap priorities and customer feedback loops.

1. Launch Execution:

• Manage go-to-market planning for feature launches in partnership with the product team.
• Devise integrated marketing campaigns spanning multiple channels to ensure successful execution.
• Work closely with marketing, growth, and product teams to deliver timely and data-driven campaigns.
• Customize messaging for region-specific launches in collaboration with local market teams.

1. Customer Insights & Market Intelligence:

• Analyze market trends and conduct competitive benchmarking for insights.
• Gather user feedback through interviews, surveys, and feedback loops to enhance user experience and messaging.
• Share findings with product and growth teams to aid in decision-making and positioning.

1. Growth & Retention:

• Develop lifecycle programs to enhance user activation, trading volume, and retention.
• Create promotions and incentive programs to encourage engagement and boost retention.
• Collaborate with data and product teams to optimize user onboarding and reactivation flows.

1. Performance & Reporting:

• Define KPIs in collaboration with Growth and Product teams across various metrics such as funnel performance and campaign impact.
• Utilize tools like GA4, Tableau, and Mixpanel for reporting and closely collaborate with analytics and product teams for iterative improvements.

Requirements:

• 3 to 5 years of product marketing experience, preferably in the crypto industry.
• Track record of successfully launching and scaling B2C products and platforms with sustainable growth.
• Strong communication and copywriting skills to convey complex ideas effectively.
• Collaborative nature with experience working cross-functionally in fast-paced settings.
• Proficiency in marketing analytics and user research with an analytical mindset.
• Preferably, experience in regulated industries or financial services.
• Bonus: Familiarity with community-led growth or being crypto-native.