Product Marketing Manager

** Relocation may be necessary to New York City for this role; hybrid schedule**

Digital Asset operates as a key player in facilitating financial institutions, market infrastructure, and tech providers in developing innovative tokenization solutions to revolutionize finance on the Canton Network. Our vision is to establish a seamless global economic network where value transacts effortlessly across businesses.

Our central offering, Daml, is a cutting-edge blockchain platform tailored for constructing regulatory-compliant tokenization applications that facilitate connectivity across financial markets for maximum impact. Currently, the top 10 global investment banks are leveraging our technology to create and engage in applications enabling 8 times more real-world financial asset issuance compared to other blockchain counterparts.

In our exciting journey ahead, we are dedicated to advancing the growth and embrace of the Canton Network. We are actively seeking an accomplished product marketer to seize the game-changing opportunities that await us.

Digital Asset operates on a global scale, strategically located in New York, London, Budapest, Zurich, Hong Kong, and Sydney. Our inclusive and dynamic work environment emphasizes collaboration, creativity, and strategic thinking.

Roles and Responsibilities:

• Develop engaging content that aligns with product positioning for various audiences and marketing initiatives to fuel demand and educate stakeholders.
• Conduct thorough client and prospect research to refine messaging, bolster sales and partner enablement, and provide feedback to the product development teams.
• Collaborate cross-functionally with internal teams, agencies, and partners to craft impactful materials, ranging from explainer videos and product demos to written content like blogs and infographics.
• Curate and distribute competitive intelligence and sales battlecards effectively.
• Create, enhance, and maintain sales enablement tools and business development resources, such as infobriefs, FAQs, product decks, and demos.
• Collaborate with sales and field teams to gauge the impact of sales enablement content, ensuring continuous enhancement and performance tracking.
• Establish a content calendar aligned with key product themes, differentiators, and educational needs of prospects.
• Enhance analyst relations, fostering greater analyst engagement, supporting interactions, and nurturing lasting relationships.

Requirements:

• Minimum of 5 years’ experience in Product Marketing, ideally with global exposure.
• Enthusiasm for rapid learning, adaptability, and quick acclimation to new information.
• Outstanding verbal and written communication skills.
• Proven track record in developing impactful marketing content.
• Ability to simplify complex concepts into easily digestible content and messages.
• Strong project management skills with meticulous attention to goals and deadlines.
• Exceptional interpersonal skills for effective collaboration in a team-oriented environment.
• Comfortable in an agile setting where all team members contribute equally to success.
• Demonstrated ability to pivot effectively in response to changing strategies or scopes.
• Bachelor’s degree in Marketing, Business, or equivalent field of study or work experience.

Additional Credentials (Preferred):

• Product Marketing Alliance Core certification.
• Experience in fintech, payments, or capital markets.
• Understanding of blockchain technology and tokenization.
• Insight into institutional crypto markets.

Note: If you believe you are an ideal fit for this role, even if lacking some qualifications, do not hesitate to apply.

Compensation Range: The estimated salary for this position is $150,000 to $165,000, based in New York, with potential variance based on location.

Equal Opportunity Employer: Digital Asset upholds equal opportunities in hiring. We embrace diverse backgrounds and talents, offering fair pay and inclusive benefits to all employees.