Product Marketing Manager
BitGo is a leading digital asset solutions provider for businesses, specializing in custody, wallets, staking, trading, and settlement. With a strong presence since 2013, BitGo serves over 1,500 institutional clients in 50 countries, including regulated entities and major cryptocurrency exchanges. As a key player in the industry, BitGo processes about 20% of global Bitcoin transactions and supports over 800 coins and tokens. The company, backed by prominent investors like Goldman Sachs and Digital Currency Group, is focused on innovation and transformative solutions for the financial markets.
We are currently seeking a dynamic Product Marketing Manager who will play a pivotal role in shaping our market strategy and driving successful project outcomes. The ideal candidate will assess market needs, engage deeply with target customers, and influence product development and marketing initiatives. We are looking for individuals with a strategic mindset, a knack for execution, and superior communication skills to engage effectively with clients, the market, and internal teams.
Responsibilities
Go-to-market
Develop messaging and positioning to enhance product awareness and adoption
Conduct market research to understand clients, competitors, and market trends
Drive the execution of go-to-market strategies and product launches
Foster cross-functional relationships and effective stakeholder communication
Sales enablement
Collaborate with Sales to craft impactful sales collateral and improve product differentiation
Gather insights from Sales to address industry trends and sales requirements
Product
Collaborate with Product Management to prioritize the product roadmap
Own product release communications to drive client adoption
Ensure internal teams are well-informed about product updates through various channels
Marketing
Plan and execute campaigns to generate leads and drive conversions
Work with PR and Content teams to develop strategic content that enhances market positioning
Engage with industry analysts to demonstrate our market presence and the value we offer
Requirements
- 4+ years of marketing experience
- Minimum 2 years of product marketing experience in SaaS or finance
- Strong writing and communication skills
- Experience in crypto or fintech is beneficial but not essential
- Demonstrated ability to work independently, take ownership, and solve problems creatively
Why Join BitGo?
At BitGo, we are disrupting the financial industry through innovation, collaboration, and a commitment to excellence. You will have the opportunity to work with a team that values ownership, craftsmanship, and open communication. We welcome individuals who bring fresh perspectives and solutions to drive industry transformation.
Employee Benefits Include:
- Competitive salary, bonus, and stock options
- Comprehensive health insurance for employees and dependents
- Generous 401k company match
- Paid parental leave and vacation time
- Commuter benefits and meal provision
- Customized computer equipment and workplace setup
- Inspirational startup environment surrounded by talented colleagues