Senior Growth Manager, Paid Search
Are you a driven Paid Search specialist looking for a rewarding opportunity? Join our team at Crypto.com where we are dedicated to advancing the adoption of cryptocurrency through innovation and client growth. As a trusted industry leader in compliance, security, and privacy, we advertise globally for various products including crypto trading, stocks, sports, and prediction markets.
We are in search of a skilled Paid Search and App Marketing professional to manage and optimize our Search accounts on a global scale. Proficiency in Google Ads and Apple Search Ads platforms is a must. The ideal candidate can swiftly build and enhance campaigns while continually seeking avenues for growth and experimentation.
Given the complexity and scope of our projects, we require someone who can stay at the forefront of technology while efficiently overseeing a broad portfolio of accounts. In return, we offer top-tier technical support, substantial resources, constant product enhancements, and ample opportunities for personal development. Take this chance to showcase your talents and make a significant impact.
Key Responsibilities
- Campaign Management: Oversee paid search campaigns on major platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
- Global User Acquisition: Expand our user base worldwide for web and app platforms, emphasizing high-quality growth and maximizing ROI.
- Strategy Development: Create and implement innovative paid search strategies and operational models at scale, particularly for launching new product lines.
- Collaboration: Collaborate closely with data science and SEO teams to ensure coherent marketing strategies aligned with business goals.
- Operational Excellence: Optimize large-scale operations using leading paid search methods, tools, and platforms for superior performance.
- Budget Management: Effectively manage budget allocation and pacing across campaigns to achieve optimal ROI.
- Performance Optimization: Enhance creative assets and boost conversion rates through improvements in landing pages, ad copy, keywords, and audience targeting.
- Market Intelligence: Keep up with industry trends, search engine updates, and evolving user behavior for competitive and effective campaigns.
- Competitive Analysis: Conduct thorough competitor analysis to identify opportunities and gaps in the financial sector, adjusting strategies as needed.
- Data-Driven Decisions: Partner with data and analytics teams to build dashboards, analyze metrics, and leverage insights for strategic decision-making.
- Stakeholder Reporting: Prepare and present detailed reports on campaign performance and strategies to key stakeholders and leadership.
Requirements
- Educational Background: Degree in Marketing, Business, Finance, or related fields.
- Experience: Minimum 5 years in hands-on paid search marketing with a strong track record in web and app growth.
- Industry Advantage: Previous experience in Finance or Tech industries is beneficial.
- Platform Proficiency: Expertise in Google Ads and Apple Search Ads, along with a successful track record in global campaign scaling.
- Innovation Mindset: Passion for innovation, continuous learning, and enhancing the paid search landscape.
- Analytical Skills: Strong analytical abilities to interpret data and translate insights into actionable strategies.
- Financial Management: Proven experience in managing significant budgets across diverse channels to achieve growth targets.
