Senior Growth Manager, Paid Search
Are you a results-driven Paid Search specialist with a strong ambition for success? If yes, this opportunity is perfect for you!
We, at a pioneering cryptocurrency company, are dedicated to driving the adoption of cryptocurrency with a continual focus on innovation and expansion through product development and client acquisition. Renowned for our industry-leading approach to regulatory compliance, security, and privacy, we advertise worldwide across various product categories, including cryptocurrency trading, stocks, sports, and prediction markets.
We are in search of a skilled Paid Search and App Marketing professional to strategize and optimize our Search accounts on a global scale. Proficiency in managing campaigns on Google Ads and ASA platforms is a must, coupled with the ability to swiftly and intricately build campaigns while actively seeking out opportunities for growth and innovation.
Given the complexity and magnitude of our advertising efforts, we require a specialist who remains at the forefront of technological advances while effectively overseeing a diverse portfolio of accounts. In return, we offer unparalleled technical support and resources internally and from external partners. Furthermore, we ensure ongoing product development and ample prospects for personal and professional growth. This is your chance to showcase your abilities and make a significant impact beyond boundaries.
Responsibilities:
- Campaign Management: Oversee paid search campaigns across leading platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.
- Global User Acquisition: Drive global user base expansion for web and app, focusing on high-quality growth and maximizing ROI.
- Advanced Strategy Development: Develop and implement innovative paid search strategies at scale, introducing new product lines through research.
- Cross-Functional Collaboration: Collaborate with data science and SEO teams to align marketing strategies with business goals.
- Operational Excellence: Optimize large-scale operations using industry-leading methodologies and tools for superior performance.
- Budget Management: Proactively manage campaign budgets to ensure optimal ROI and KPI achievement.
- Performance Optimization: Improve conversion rates through refinement of creative assets, landing pages, ad copy, keywords, and audiences.
- Market Intelligence: Stay informed on industry trends, search engine updates, and evolving user behavior for competitive campaigns.
- Competitive Analysis: Conduct comprehensive competitive analysis to identify market opportunities and gaps in the financial sector.
- Data-Driven Decision Making: Partner with data and analytics teams to analyze performance metrics for informed strategic decisions.
- Stakeholder Reporting: Prepare and present detailed reports on campaign performance, market trends, and future strategies to key stakeholders.
Requirements:
- Educational Background: Degree in Marketing, Business, Finance, or related field.
- Hands-On Experience: Minimum 5 years of experience in hands-on paid search marketing, demonstrating web and app growth success.
- Industry Advantage: Previous experience in Finance or Tech is beneficial.
- Platform Expertise: Proficiency in Google Ads and Apple Search Ads with a proven track record of global campaign scaling.
- Innovation Mindset: Proven passion for innovation and driving excellence in paid search landscape.
- Analytical Skills: Strong analytical mindset to interpret data and translate insights into actionable strategies.
- Financial Management: Experience in managing budgets across diverse channels to achieve growth targets.
We utilize artificial intelligence tools to assess your Resume/CV against the job requirements to support our recruitment process efficiently. These tools aid in evaluating applications but do not replace human judgment. Final hiring decisions are made by the recruitment team. For more details on personal data processing, please reach out to us.
