Senior Growth Marketing Manager — Ukraine

Europe +1
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description

Binance, a prominent player in the global blockchain space and home to the largest cryptocurrency exchange by trading volume and user base worldwide, is seeking a Senior Growth Marketing Manager for Ukraine. This role will involve spearheading growth initiatives in one of Binance's key markets, necessitating a hands-on, data-driven marketer with a knack for user acquisition, lifecycle management, and innovative growth strategies to uphold Binance's preeminent status in the crypto sphere in Ukraine.

Responsibilities:

  • Drive user growth and reactivation by implementing unique activations to engage and revive the existing user base.
  • Explore new avenues for user growth through inventive approaches like new product offerings, interactive features, A/B testing, and lifecycle enhancements.
  • Enhance the end-to-end user journey from visit to registration, KYC, depositing, and trading to augment business conversion rates.
  • Execute educational and bonus-driven campaigns to promote user engagement.
  • Design, test, and refine paid acquisition campaigns across web and app platforms.
  • Conduct ASO/SEO experiments and manage retargeting campaigns.
  • Take ownership of Ukrainian OKRs, regularly updating the Marketing and Operations teams on metric progress and campaign performance.

Requirements:

  • 2-4 years of relevant experience in Growth, Digital, or Performance Marketing, preferably in industries like crypto, tech, fintech, e-commerce, or mobile apps.
  • Proficiency in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, and CRM/email marketing.
  • Demonstrated ability to execute and take ownership with an analytical and data-driven approach, including hands-on experience with A/B testing and product optimization.
  • Fluency in Ukrainian and strong proficiency in English.
  • Keen interest in crypto/blockchain/fintech and a dedication to staying informed about industry trends.

Nice to Have:

  • Background in gambling, betting, or gaming industries with established growth strategies.
  • Prior experience in crypto marketing or fintech products.

What We Offer:

  • Lead growth marketing in a high-priority market with autonomy.
  • Shape Binance's growth framework in Ukraine, a top-ten mature market globally.
  • Collaborate with local and global marketing teams.
  • Competitive compensation and performance-based incentives.
  • Impact adoption in a crypto-mature market.

Why Binance:

  • Engage with a leading blockchain ecosystem.
  • Collaborate with top talent in a user-centric organization.
  • Work on dynamic projects independently in an innovative atmosphere.
  • Grow professionally in a results-driven workplace with learning opportunities.
  • Competitive salary and benefits.
  • Flexible work arrangements based on business team requirements.

Binance maintains a commitment to fostering workplace diversity as an equal opportunity employer. By applying for this role, you acknowledge reading and agreeing to our Candidate Privacy Notice.

Skills Required
Avatar
Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified

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