VIP & Institutional Marketing Lead

Binance is a prominent global blockchain ecosystem that operates the largest cryptocurrency exchange in the world in terms of trading volume and registered users. With a strong emphasis on security, transparency, speed, liquidity, and a diverse range of digital-asset products, Binance is trusted by over 260 million individuals across 100+ countries. The platform offers various services including trading, finance, education, research, payments, institutional solutions, Web3 features, and more, all aimed at utilizing the power of digital assets and blockchain technology to create a more inclusive financial system and enhance financial access worldwide.

Team Overview: The VIP and Institutional team at Binance caters to VIP clients and institutions by providing digital asset solutions. Collaborating with a wide array of market participants such as individual traders, HFT firms, hedge funds, asset managers, market makers, investment banks, corporations, and fintech firms, the team focuses on elevating the brand's visibility and engagement globally through strategic marketing activities.

Responsibilities:

• Lead and execute strategic marketing plans targeting institutional clients and VIP users to bolster Binance's reputation in the digital assets sector.
• Develop and implement impactful go-to-market strategies for new product launches, working closely with cross-functional teams like Product, Sales, Legal, and PR.
• Drive social media growth on platforms like X and LinkedIn, manage social strategies, curate a social calendar, and enhance VIP community engagement.
• Oversee the planning and execution of offline events, develop marketing materials, create agendas, and collaborate with stakeholders for flagship events.
• Incorporate lifecycle marketing, paid ads, and SEO strategies into the VIP growth plan to enhance client engagement and retention.
• Create educational and sales enablement materials and support PR strategy.

Requirements:

• 8-10 years of marketing experience, focusing on product marketing within traditional finance or the crypto industry.
• Proven track record in developing and executing go-to-market strategies targeting institutional users.
• Deep understanding of digital assets and services tailored to institutional investors, with knowledge of market trends and client needs.
• Excellent communication and interpersonal skills for effective collaboration with global teams and senior stakeholders.
• Experience in social media management and community building.
• Strong data analysis and reporting skills to optimize marketing efforts and measure ROI effectively.

Why Binance:

• Contribute to the advancement of the leading blockchain ecosystem.
• Collaborate with talented professionals in a global, user-centric organization with an innovative environment.
• Take on dynamic projects with autonomy and opportunities for growth and learning.
• Thrive in a results-driven workplace with competitive salary and benefits.
• Remote work arrangements available based on business team requirements.

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