Web3 Head of Marketing and Communications (Nigeria-Remote)
Token Metrics is seeking a forward-thinking individual to become part of our team as the Head of Marketing and Communications in the innovative domain of Web3 technology. Playing a pivotal role in shaping our marketing strategy, you will lead initiatives aimed at enhancing our brand visibility, engaging our community, and communicating our vision of decentralization and blockchain technology globally. This position demands a strategic mind with a comprehensive grasp of both traditional and emerging marketing platforms, as well as a strong enthusiasm for blockchain technology. If you are prepared to influence the future of Web3, we are eager to have you on board.
Responsibilities
- Strategic Marketing Leadership: Develop and execute a dynamic marketing strategy to propel Token Metrics as a prominent player in the crypto analytics sector, fostering brand recognition and user expansion.
- Product Marketing Innovation: Spearheading cutting-edge marketing campaigns for new product releases, utilizing data-driven growth strategies to ensure rapid market penetration and sustained engagement.
- Corporate Communications Excellence: Direct all facets of public relations and corporate communications to position Token Metrics as a thought leader. This includes handling media relations, creating compelling press releases, and articulating the company's mission and accomplishments.
- Brand Development and Positioning: Enhance the Token Metrics brand by establishing a unique brand identity and narrative that deeply resonates within the crypto community, ensuring consistency across various communication channels.
- Community Engagement and Growth: Cultivate a lively and engaged online community by leveraging key crypto platforms. Implement engagement strategies to foster brand loyalty and advocacy.
- Content Strategy Leadership: Supervise the creation and dissemination of engaging and informative content across platforms such as YouTube and Twitter/X, aligning with strategic marketing goals. Prioritize content that educates, engages, and uplifts the Token Metrics brand.
- Cross-Functional Collaboration: Serve as a strategic ally to product, engineering, and sales teams, ensuring that marketing strategies effectively support product development and sales initiatives.
- Team Development: Establish and mentor an exceptional marketing team. Encourage creativity, foster a culture of innovation, data-driven decision-making, and instill accountability within the team.
Requirements
- Crypto Market Mastery: Demonstrated deep understanding and experience in the cryptocurrency or blockchain sector, with a history of implementing innovative marketing strategies that significantly enhance brand visibility and user acquisition.
- Proven Marketing Leadership: Minimum 7 years of marketing experience, with at least 4 years in leadership roles within the crypto, fintech, or related technology industries, demonstrating the ability to motivate teams and execute visionary marketing strategies.
- Growth Hacking and Product Marketing Expertise: Track record of successful crypto/SaaS product launches, showcasing a knack for creative growth strategies and tactics.
- Corporate Communication and PR Skills: Proficient in managing corporate communications, with expertise in navigating media relations and articulating a compelling brand narrative.
- Community Building Skills: Exceptional at cultivating and engaging online communities, particularly within the crypto realm.
- Content Strategy and Development Savvy: Proficient in overseeing content creation and strategy, particularly in video and social media, focusing on narratives that captivate the crypto audience.
- Educational Background: Bachelor's degree in Marketing, Business, Communications, or related fields. Master's degree or professional marketing or blockchain certifications are preferred.
About Token Metrics
Token Metrics assists crypto investors in constructing profitable portfolios by utilizing AI-based crypto indices, rankings, and price predictions. Our diverse clientele includes retail investors, traders, and crypto fund managers spanning over 50 countries.