Alex

Reid

An introductory blog post designed for beginners interested in cryptocurrency, blockchain, and Web3. Written to demonstrate clear, engaging writing with basic SEO awareness.

This portfolio showcases my ability to write clear, engaging, and strategically structured content for the Web3 space. 🔹 Landing Page – NovaPass: A decentralized identity wallet, with copy designed to convert and onboard users. 🔹 Whitepaper Intro – BlockLend: A DeFi lending platform that unlocks liquidity from NFTs. 🔹 Founder Pitch – ChainCast: A bold elevator pitch for a decentralized podcast platform. I specialize in turning complex blockchain concepts into content that gets read, understood, and acted on.

This project showcases three branding concepts developed for Personalised Vinyl Vibes, a creative gifting business focused on customised mugs, apparel, and print items. 🔸 Concept A – Neon Glow: A vibrant and modern logo styled like a neon sign, perfect for youth-oriented or digital-first branding. 🔸 Concept B – Gold Embossed: A premium-style design using gold effects for upscale packaging and professional presence. 🔸 Concept C – Refined Signage: A clean, versatile logo suitable for physical storefronts, print materials, and long-term brand recognition. Each design reflects different tones — from playful to polished — and demonstrates flexibility in visual identity development.