This project showcases a comprehensive brand identity and conceptual product asset creation for "VIBE," a modern streetwear clothing brand.
Key Project Highlights:
• Brand Identity Design: Crafted a minimalist typographic logo paired with a dynamic navy blue and sharp yellow color palette.
• 3D Embroidery Mockup: Transformed flat vector graphics into a highly detailed, realistic 3D embroidery patch on a heavy blend navy hoodie, emphasizing realistic thread texture and micro-text stitching.
• Editorial Mood Board Art: Designed a professional urban utility style collage showcasing the main apparel concept alongside matching streetwear accessories for high-converting marketing presentation.
*Executed using digital design tools and mobile-based graphic layout applications.*
