Shopify Tracking Setup — Meta Pixel, Conversions API (CAPI) & GA4

Struggling with inaccurate Meta Pixel data or missing conversions on your Shopify store?

I set up reliable, server-side tracking infrastructures for Shopify stores — so your ad spend is optimized on real data, not gaps.

What's included:

  • ✅ Meta Pixel (client-side) — clean installation via Shopify native or GTM
  • ✅ Conversions API (CAPI) — server-side event sending for iOS 14+ resilience
  • ✅ Event deduplication — no double-counting between Pixel + CAPI
  • ✅ GA4 setup — key e-commerce events (view_item, add_to_cart, purchase)
  • ✅ GTM container configuration
  • ✅ Verification via Meta Events Manager + GA4 DebugView

Why it matters: Poor tracking = poor ROAS. With a proper CAPI setup, stores typically recover 20–40% of lost conversion signals post-iOS 14.

My stack: Shopify, Google Tag Manager, Meta Business Manager, Stape.io (sGTM), GA4

📌 GDPR/RGPD-compliant setups available (CookieYes, Axeptio integration)

Drop me a message describing your current setup — I'll tell you exactly what needs fixing.

Terms of work
40/h
2 hour delivery
USDT, USDC, USDC

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