Affiliate Campaign Operations Specialist

As a valuable part of the team at Binance, you will be instrumental in the successful management and implementation of campaigns with Binance Affiliates. These partners include key figures such as KOLs, influencers, and institutional collaborators. Collaborating across various departments within our organization, including BD, ARM, Product, Marketing, and Data, you will be essential in ensuring smooth campaign execution, precise tracking, and maximizing campaign returns.

This position is designed for an individual who pays meticulous attention to detail, excels in a dynamic global setting, and possesses a strong foundation in digital performance marketing or influencer management.

Responsibilities:

• Coordinate and oversee marketing campaigns involving affiliates on a global scale, managing all aspects from campaign setup to tracking results.
• Take charge of campaign logistics, including planning timelines, managing budgets, coordinating assets, and handling link management such as UTM parameters and promo codes.
• Collaborate closely with the BD and ARM teams to facilitate custom collaboration packages and localized campaigns.
• Work in tandem with design, social, and product teams to ensure the accurate delivery of promotional materials.
• Assist in generating comprehensive campaign reports encompassing metrics such as FTT, registrations, trading volume, engagement data, and ROI analysis.
• Monitor campaign performance daily and identify underperforming aspects, offering actionable suggestions for improvement.
• Contribute to refining campaign processes and documentation, like standard operating procedures, trackers, and templates.
• Support the coordination of contract documentation, payment follow-ups, and ensuring compliance alignment with the legal and finance teams.

Requirements:

• Possess at least 3 years of experience in campaign operations, digital marketing, KOL/influencer management, or related fields.
• Have a foundational understanding of Affiliate management in areas like centralized exchanges, the blockchain ecosystem, token launches, or trading behaviors.
• Strong project management skills with excellent attention to detail.
• Practical experience with tools such as Google Sheets or similar platforms.
• Marketing expertise with knowledge of marketing promotions, managing cross-functional projects, or executing global campaign deployments.
• Familiarity with affiliate marketing practices, referral tracking systems, and UTM link strategies.
• Analytical mindset, comfortable working with data dashboards and spreadsheets.
• Essential fluency in English and Mandarin to facilitate coordination with international partners and stakeholders; knowledge of additional languages would be advantageous.
• Ability to excel in a fast-paced, diverse, and remote-oriented environment.
• Previous experience in Web3, cryptocurrency, or fintech campaigns is highly beneficial.

Join Binance and be part of leading the way in the blockchain ecosystem. Engage with top-tier talent in a global organization that prioritizes user satisfaction and offers ample room for professional development and continuous learning. Thrive in an innovative atmosphere full of unique and dynamic projects, with autonomy and accountability at the core. Enjoy competitive compensation and attractive company benefits in a work arrangement that supports remote work flexibility. Binance upholds its commitment to diversity and equal opportunity, recognizing it as a cornerstone of our prosperity. By applying for a position, you affirm that you have read and accepted our Candidate Privacy Notice.