Binance Accelerator Program - Lifecycle Marketing

Job Summary:

Binance, a prominent player in the global blockchain industry, is known for hosting the largest cryptocurrency exchange worldwide. With a vast user base spanning over 230 million individuals in more than 100 countries, we are recognized for our top-tier security measures, transparency in user funds, fast trading engine, high liquidity, and a diverse range of digital asset products. Our offerings extend beyond trading and finance to include education, research, payments, institutional services, and Web3 features. At Binance, we harness the potential of digital assets and blockchain technology to foster a financially inclusive environment, promoting financial freedom and accessibility globally.

About Binance Accelerator Program:

The Binance Accelerator Program is a targeted program curated for Early Career Talent seeking to immerse themselves in the fast-evolving Web3 domain. This program offers a comprehensive experience within Binance, giving participants insight into the inner workings of the leading blockchain ecosystem. In addition to gaining valuable work experience, the program emphasizes networking opportunities and professional development to equip individuals with transferrable skills for ongoing career advancement.

Eligibility: Suitable for current university students and recent graduates.

Job Responsibilities:

• Collaborate on formulating lifecycle marketing strategies to enhance user activation and retention by introducing innovative solutions.
• Design and implement CRM campaigns, including email, app push notifications, and other interactive interfaces to engage users effectively.
• Work closely with various marketing departments such as global lifecycle, regional, data, design, and content teams to initiate and expand successful campaigns.
• Conduct data analysis of user behavior and campaign performance to enhance user insights, aiding in planning for future strategies.

Requirements:

• Some exposure to or keen interest in lifecycle marketing/strategy, especially within an online industry and remote global setting.
• Proficiency in CRM channels like email, app push notifications, and other product interfaces utilized for user engagement.
• Graduation from relevant fields like Marketing, Business, or related disciplines.
• Display logical thinking and a penchant for data-driven decision-making.
• Capability to effectively collaborate with global teams in a remote setup.
• Available full-time for a duration of 6 months.

Why Binance:

• Contribute to shaping the future with the preeminent blockchain ecosystem globally.
• Engage with top-tier professionals in a global, user-centric organization featuring a flat hierarchy.
• Take on dynamic, high-paced projects autonomously in an innovative workspace.
• Thrive in a results-focused environment that promotes growth opportunities and continuous learning.
• Competitive salary and comprehensive company benefits.
• Remote work arrangement provided (based on the team's specific work requirements).

Binance is dedicated to fostering diversity and treating all applicants as equal candidates for employment opportunities. Applicants must acknowledge having read and accepted the Candidate Privacy Notice before submitting their job application.