Brand Marketer

Responsibilities:

• Lead brand marketing efforts for the Arbitrum Foundation by integrating traditional Web2 techniques with cutting-edge Web3 strategies to support project success and strengthen brand presence through strategic partnerships in key sectors.
• Develop and execute long-term brand strategies aligned with overall business goals, defining value propositions and brand positioning.
• Establish a consistent brand identity, including logo, tagline, and visual language, with clear guidelines for cohesive marketing materials.
• Plan and implement integrated campaigns across various marketing channels to boost brand visibility and awareness.
• Utilize a blend of Web3 and traditional marketing channels such as social media, content marketing, PR, and paid advertising.
• Identify and collaborate with influencers, partners, and media outlets to enhance brand messaging reach.
• Monitor brand reputation, address issues proactively, and ensure a unified brand experience across all touchpoints.
• Design full-funnel marketing programs to nurture lasting relationships with stakeholders and users.
• Collaborate cross-functionally to uphold brand consistency in product launches and updates.
• Define KPIs to evaluate brand health and marketing performance, and analyze brand metrics for optimization.

Requirements:

• 5+ years of experience in managing full-funnel campaigns for brand growth in Web2 and Web3 spaces.
• Demonstrated expertise in brand marketing, specifically within the blockchain industry and Web3 ecosystem.
• Deep understanding of Web3 user funnel challenges and the user journey across platforms.
• Proficiency in digital marketing channels and strategies.
• Strong leadership, communication, presentation, analytical, and problem-solving skills.
• Ability to thrive in a dynamic, fast-paced environment and a strong passion for decentralized finance and blockchain technology.
• Strong entrepreneurial spirit, proactive in seeking solutions, and effective cross-functional collaboration abilities.
• Capacity to work efficiently across various time zones as part of a global team.
• Excellent English communication skills, both written and verbal.