Content Marketing Manager

About the Company

Founded in 2018 by professors of Yale University and Columbia University, CertiK is a leading company in blockchain security that focuses on securing and monitoring blockchain protocols and smart contracts using advanced AI technology. With a mission to enhance cybersecurity across various sectors starting with blockchain, CertiK integrates cutting-edge academic innovations into enterprise solutions to ensure security and accuracy. The company is rapidly growing and has gained trust in the market, counting top projects like Aave, Polygon, Binance Smart Chain, Yearn, and Chiliz among its clients. Notable investors include Tiger Global, Coatue Management, Shunwei Capital, Hillhouse Capital, Coinbase Ventures, and Binance.

About the Position

As a Content Marketing Manager, you will play a crucial role in enhancing CertiK's online presence, engaging audiences, and increasing product awareness. Your responsibilities will include creating compelling technical content, developing innovative material, and managing native content to deliver consistent and impactful messaging. You will collaborate with the marketing team and other departments to design and execute a content strategy that drives measurable results. This role involves crafting engaging stories that guide prospects through a seamless content journey, from initial awareness to sustained engagement. You will own the strategy and implementation of content initiatives, ensuring that our content meets industry standards and supports the company's objectives.

Responsibilities

• Content Strategy: Work closely with the Marketing team to develop and execute a comprehensive content marketing strategy that maintains high-quality content across multiple channels.
• Content Lifecycle Management: Manage the entire content lifecycle, including planning, writing, editing, testing, and refining content based on target audience personas.
• Messaging Development: Create engaging content to increase audience engagement, shape value propositions, messaging, and storylines across various content platforms.
• SEO & SEM Content Support: Assist in developing and optimizing content to align with SEO and SEM strategies by focusing on core keywords to enhance brand visibility.
• Research: Stay updated on the latest trends in the web3 space, social media, platform changes, and industry best practices to ensure the effectiveness of social strategies.

Requirements

• 4+ years of experience in media-facing content creation, brand storytelling, or technical writing, preferably in the crypto/blockchain industry.
• Bachelor’s degree or equivalent experience required.
• Deep knowledge of web3, blockchain technology, gaming, cryptocurrency, DeFi, NFTs, and related areas.
• Ability to thrive in fast-paced environments and manage high-pressure situations.
• Strong organizational skills, attention to detail, and ability to handle urgent requests.
• Excellent editorial, communication, and project management skills.
• Collaborative mindset suitable for a dynamic, high-growth environment.
• Strong analytical skills and a keen eye for detail.
• Motivated to continuously improve and innovate.

The salary range for this role is $90,000 - $120,000 annually in the US, dependent on candidate skills and experience. CertiK offers competitive benefits including medical, vision, and dental insurance, 401(k) with company match, life and accidental death and dismemberment insurance, and flexible paid time off.Certik is an equal opportunity employer that values diversity and considers qualified applicants with criminal histories.