CRM Lead

In this role, you will be responsible for leading Customer Relationship Management efforts at DFINITY in collaboration with the Global Marketing & Adoption team. You will play a key role in adopting and implementing CRM technology for the organization, focusing on promoting inter-departmental collaboration, data-driven decision-making, and transparency. Additionally, you will assist in developing target customer personas and executing segmented email marketing campaigns to drive engagement and conversions while maintaining high-quality branding aligned with the Internet Computer Protocol. Another aspect of the role involves enhancing the team's data analytics capabilities, implementing a Marketing Dashboard, and providing analytical support to the Leadership team.

Your responsibilities will include planning and executing CRM campaigns, ensuring messaging consistency, conducting data-driven optimizations, collaborating with cross-functional teams, managing CRM infrastructure implementation, enhancing user segmentation through data analysis, creating User Journeys and Inbound Marketing campaigns, improving newsletters, and providing regular reports and insights to the Marketing team and Leadership.

Key Responsibilities:

• Plan and execute CRM campaigns while maintaining branding consistency
• Conduct continuous data-driven improvements and A/B testing
• Collaborate with internal and external teams to create campaign assets
• Manage the implementation of CRM infrastructure
• Coordinate the production of engaging design assets for email marketing campaigns
• Enhance user segmentation through data analysis and marketing research
• Develop User Journeys and Inbound Marketing campaigns
• Improve newsletters through testing and analytics
• Benchmark email marketing campaigns and optimize customer journeys
• Revamp the Marketing dashboard for enhanced data visualization
• Provide weekly reports and insights to the Marketing team and Leadership

Required Skills and Attributes:

• 7+ years of CRM and email marketing experience
• 1+ years of marketing experience with blockchain/Web3 projects
• Expertise in data analytics suites and data integration
• Proficiency in A/B testing and continuous improvement
• Strong copywriting skills and proficiency in English
• Proactive, detail-oriented, and service-focused
• Interest in Crypto, Blockchain, DeFi, AI
• Analytical mindset and proven track record in email marketing
• Ability to work in a fast-paced environment and remote teams

This is a hybrid-onsite position based in San Francisco with compensation ranging from $125,000 to $175,000 per year. Total compensation includes base salary, bonus, and benefits such as medical, dental, vision insurance, 401(k), disability insurance, life insurance, flexible PTO, and paid holidays.

About DFINITY and the Internet Computer:

DFINITY is a key player in the development of the Internet Computer Protocol (ICP), focused on enabling secure and decentralized web applications. ICP's advanced blockchain technology facilitates the development of tamper-proof web applications and seamless integration with other networks.

Join a team of industry experts and innovators at DFINITY, working towards shaping the future of the internet and web3. Founded by entrepreneur Dominic Williams in 2016, DFINITY values diversity and equal opportunities for all applicants.