Data Scientist, Market Growth Lifecycle
Job Summary
Binance, a global blockchain ecosystem renowned for its cryptocurrency exchange, seeks a talented individual to spearhead the development and optimization of core algorithmic models in marketing contexts. By leveraging user behavior prediction, profiling techniques, ROI estimation, and traffic allocation strategies, the successful candidate will play a crucial role in enhancing marketing efficiency and conversion rates. Key responsibilities also include crafting precision marketing models, such as CTR/CVR prediction and LTV forecasting, while collaborating closely with cross-functional teams to drive measurable growth through strategic algorithm deployment within Binance’s marketing domain.
Key Responsibilities
- Develop core algorithm models in marketing scenarios to enhance marketing efficiency and conversion rates.
- Create precision marketing models like CTR/CVR prediction, LTV forecasting, and channel attribution analysis based on user profiles, real-time behavioral data, and business objectives.
- Design data-driven strategies for user lifecycle management to optimize user growth and operational performance.
- Continuously track algorithm performance and validate models through methods like A/B testing, causal inference, and attribution analysis to drive ongoing iteration and business impact.
- Collaborate closely with data, product, and operations teams to implement algorithm solutions within marketing systems to support user growth initiatives.
Requirements
- Minimum 3 years of relevant experience with strong algorithmic and programming foundations.
- Master’s degree or higher in Computer Science, Statistics, Applied Mathematics, Machine Learning, or related disciplines.
- Proficiency in at least one programming language (e.g., Python, Scala, Java) and familiarity with big data processing frameworks (e.g., Hadoop, Spark, Flink).
- Strong understanding of machine learning algorithms, commonly used models in marketing, and tools like TensorFlow or PyTorch.
- Familiarity with SQL/Hive, experience in large-scale data cleaning, feature engineering, and model tuning.
- Deep comprehension of user growth, ad placement, and e-commerce marketing scenarios to align algorithm solutions with business goals.
- Clear logical thinking, ability to work independently, and strong collaboration and communication skills.
Why Binance
- Shape the future with the leading blockchain ecosystem in the world.
- Collaborate with top-tier talent in a globally dispersed organization with a streamlined structure.
- Engage in unique, fast-paced projects with autonomy in an innovative setting.
- Flourish in a results-oriented environment with opportunities for career advancement and continuous learning.
- Competitive salary and comprehensive company benefits.
- Work-from-home flexibility based on business team requirements.
