Email Marketing Director
Who we are:
We at OKX are dedicated to enhancing accessibility to crypto investing and trading globally. Our team consists of engineers, product managers, and marketers united by our goal to democratize finance and create equality in the world economy.
What we’re looking for:
We are in need of a skilled Email Marketing Director to support our Email Marketing Team. The Email Marketing Director will play a crucial role in overseeing the strategy, development, and execution of high-quality Email Marketing campaigns for both always-on and local emails. This position will report to the Global Head of Email Marketing and collaborate closely with various teams. The ideal candidate will demonstrate strong leadership skills and have a solid understanding of the crypto industry.
Top responsibilities:
- Develop and execute a comprehensive global email marketing strategy for always-on emails across customer segments.
- Manage the roadmap and testing agenda for always-on emails to enhance performance.
- Supervise email marketing campaigns from start to finish, including strategy, testing, optimizations, monitoring, and analysis.
- Lead and mentor a team of marketing professionals to ensure successful campaign execution.
- Collaborate with local market teams to provide guidance on local market email strategy.
- Work across departments to maintain brand consistency in email communication.
- Elevate the quality of creative assets for email marketing efforts.
You’d be a great fit if you have the following skills:
- Minimum of 10 years of experience in Email Marketing, CRM, or related roles.
- Strong leadership background with at least 3 years of team management experience.
- Prior experience in the crypto industry with knowledge of trading and exchanges.
- Proficient in creative storytelling focusing on email content.
- Excellent collaboration skills with the ability to work effectively across teams.
Highlights of Perks and Benefits:
- Competitive compensation package.
- Comprehensive insurance coverage including medical, dental, vision, and life insurance.
- 401K with company contributions.
- Generous PTO policy, paid holidays, and Paid Parental Leave.
- Employee Referral Bonus Program in BTC.
- Company Donation Match program.
- Additional surprises upon joining the team.
OKX Statement:
OKX is dedicated to providing equal employment opportunities and promotes diversity in the workplace free of discrimination based on various factors. We welcome all qualified applicants regardless of backgrounds.