Growth Creative Copywriter

We are in search of a skilled and imaginative copywriter to join the Growth Creative Team at Crypto.com. Working closely with the Creative Director, you will be responsible for crafting engaging and visually appealing digital content across diverse platforms. The ideal candidate should have a strong sense of design aesthetics, stay updated on digital social trends, and excel in transforming ideas into captivating visuals. This role entails utilizing AI tools and offers the flexibility of remote work, enabling effective collaboration from anywhere.

Responsibilities

• Develop innovative and compelling content for digital platforms like social media, websites, video, email, and in-app materials.
• Understand content writing for various advertising channels including Twitter, Facebook, Instagram, TikTok, and Google.
• Collaborate with the Growth team, including Acquisition, CRM, and Data Analytic teams, to devise effective copywriting solutions.
• Perform research and conceive ideas to create engaging messages tailored to the target audience.
• Craft personalized, segmented messaging for different customer segments to enhance engagement and conversions.
• Generate content across a variety of formats such as push notifications, emails, blogs, and other short and long-form channels.
• Drive creativity and maintain consistency in collaboration with the Project Manager and Creative team.
• Keep abreast of trending topics and news to identify content opportunities.
• Collect feedback and validate content with internal teams.
• Maintain consistency and quality in all written materials.
• Lead projects from conceptualization to delivery, ensuring alignment with brand guidelines.
• Manage multiple projects concurrently in a fast-paced environment, meeting deadlines with meticulous attention to detail.
• Utilize AI tools to create compelling visuals and content.

Requirements

• Minimum 6 years of experience in fin-tech/blockchain content writing.
• Exceptional ability to produce impactful copy.
• Demonstrated experience as a Senior Copywriter with a strong portfolio in the crypto industry, product descriptions, CRM content, and advertising campaigns.
• Thorough understanding of the crypto landscape, including cryptocurrencies, blockchain technology, industry trends, and audience interests.
• Proficiency in writing across various channels and formats, adapting style, tone, and content to suit each channel.
• Ability to develop strategic copywriting approaches aligning with business objectives and campaign goals.
• Experience collaborating with multidisciplinary teams to execute effective campaigns, maintaining brand consistency.
• Familiarity with data-driven decision-making and analyzing campaign performance to optimize messaging.
• Comfortable in a fast-paced environment, adaptable to changing requirements, and open to feedback.
• Proficient in crafting long-form, narrative-driven content for CRM campaigns and driving desired actions through compelling copy.

Benefits

• Competitive salary.
• Comprehensive medical insurance coverage for employees and dependents.
• Generous annual leave entitlement, including birthday and work anniversary leave.
• Flexible work hours and remote/hybrid work arrangements.
• Internal mobility program offering diverse career progression opportunities.
• Company perks including a crypto.com visa card.

About Crypto.com:

Crypto.com, founded in 2016, serves over 80 million customers globally and is a rapidly growing cryptocurrency platform. The vision is to make Cryptocurrency in Every Wallet™ by prioritizing security, privacy, and compliance in their services. Crypto.com is dedicated to advancing cryptocurrency adoption through innovation, fostering a fairer and more equitable digital ecosystem for future builders and entrepreneurs.

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