Growth Lead

About Decentraland:

Decentraland is a virtual world driven by the community where individuals can connect, explore, and unleash their creativity. Using the Unity engine, Decentraland offers a sprawling digital landscape filled with a variety of user-generated content. Users can discover new experiences daily, ranging from games and puzzles to artwork, all crafted by a dynamic community of creators.

This platform offers more than just gaming as users can engage in live music events, conferences, exhibitions, dance parties, and more. Originally established as a concept for digital real estate ownership on the blockchain, Decentraland has morphed into a limitless world of possibilities.

Join us as we embark on the journey to redefine the potential of a virtual world.

The Challenge:

We are seeking a Growth Lead to drive user acquisition and retention within the virtual ecosystem of Decentraland. Reporting to the Head of Marketing, you will be responsible for crafting and optimizing paid advertising campaigns across various channels. Your role involves creating landing pages, funnels, and conducting A/B tests to effectively convert clicks into engaged in-world users. Emphasis will be placed on in-world user growth rather than superficial metrics. Additionally, you will explore referral, affiliate, and ambassador programs, identify partnership opportunities, and enhance successful growth strategies.

Key Responsibilities:

• Design, launch, and enhance ad campaigns focused on new user acquisition and retention.
• Develop and test landing pages and funnels to maximize conversion rates.
• Conduct A/B tests on various elements to improve performance continually.
• Propose and test partnership ideas to drive growth.
• Manage affiliate, referral, and ambassador programs to broaden outreach.
• Maintain a pipeline of growth experiments, document findings, and translate successful strategies into repeatable processes.
• Manage budgets for optimal ROI and reallocate resources based on performance data.
• Report insights and outcomes directly to the Head of Marketing, showcasing tangible effects on in-world user growth.

Requirements:

• Demonstrated experience in performance marketing and growth with end-to-end campaign ownership.
• Background in gaming, web3, immersive platforms, or digital communities.
• Proficiency in A/B testing and funnel optimization.
• Familiarity with affiliate, referral, or ambassador programs.
• Strong analytical skills with expertise in tracking conversions, attribution, and ROI measurement.
• Blend of strategic thinking and hands-on execution.
• Excellent communication and stakeholder management abilities.
• Alignment with core values focusing on creativity, future-mindedness, accountability, and enjoyment of the journey.

Desirable Qualifications:

• Knowledge of blockchain and decentralized ecosystems.
• Track record of scaling acquisition funnels for sustainable growth.
• Experience in a fast-paced, fully remote startup environment.

Benefits Available:

• Remote and flexible work environment.
• Collaborative and dynamic team culture.
• Opportunity to lead growth campaigns in an innovative industry.
• 29 annual PTO days.
• Long-term incentive in MANA tokens vested over a 4-year timeframe.
• Additional tokens linked to annual performance reviews.
• Stipend for remote work and wellness expenses.
• Provision of new remote work equipment such as laptop, screen, and chair.
• Parental leave benefits.
• Reimbursement for English/Spanish language lessons.
• Annual team offsite events.

About Decentraland Foundation:

The Decentraland Foundation safeguards the Decentraland platform to ensure its sustainable growth and security. It contributes to core development, platform infrastructure, and ecosystem vitality. Responsibilities include managing Decentraland's brand, organizing events, ensuring community safety, smart contract security, codebase contribution, and proposing essential updates in alignment with the DAO. As a neutral party dedicated to the ecosystem, the Foundation fosters creativity, innovation, and community empowerment within Decentraland.