Growth Operations Manager, Binance Academy
Binance is a well-known global blockchain ecosystem responsible for the largest cryptocurrency exchange in terms of trading volume and users worldwide. With the trust of over 280 million individuals across 100+ countries, we excel in security, transparency in user funds, rapid trading engine, extensive liquidity, and a diverse range of digital-asset products. Our offerings span trading, finance, education, research, payments, institutional services, Web3 features, and more. We leverage digital assets and blockchain to create an inclusive financial environment, striving for financial freedom and enhanced access to financial services globally.
About Binance Academy:
Binance Academy, as the educational department of Binance, focuses on providing accessible blockchain and cryptocurrency education to users globally. We produce high-quality educational content in various forms, such as articles, courses, glossaries, and learning campaigns to support individuals at all stages of their crypto journey.
As part of the broader Content Business Unit, Binance Academy collaborates closely with product, marketing, data, and regional teams to execute educational initiatives on a global scale. This includes programs like Learn & Earn, content localization in numerous languages, partnerships with institutions and governments, and on-platform learning experiences. To support Academy's ongoing growth, we are seeking a qualified professional to join as a Growth Manager to spearhead new user acquisition strategies, engagement enhancements, and retention across Academy's content offerings, courses, and learning campaigns. This role emphasizes data-driven growth efforts, collaborating with various teams to expand Academy's outreach and influence.
Job Responsibilities:
- Develop growth strategies to elevate Binance Academy's presence in the crypto industry and strengthen partnerships with regulatory bodies and educational institutions globally.
- Identify unexplored growth opportunities across new formats, products, distribution channels, and learning experiences.
- Lead experimental initiatives from concept to launch and iterate post-launch for optimal performance.
- Conduct structured growth experiments, focusing on hypothesis testing, continuous learning, and iteration with a balance of speed and data rigor.
- Collaborate closely with Product, Tech, Content, and Marketing teams to transform innovative ideas into actionable projects.
- Establish success metrics for initial-stage initiatives, continuously refining based on feedback.
- Create scalable frameworks to replicate successful experiments as growth drivers.
- Monitor user behavior, industry trends, and competitor strategies to inform actionable growth initiatives.
- Communicate insights, trade-offs, and recommendations efficiently to stakeholders and leadership.
Job Requirements:
- 5–8 years of experience in growth, operations, or innovation-centric roles, preferably in education, tech, or community-driven settings.
- Strong communication, problem-solving, and coordination skills, adept at collaborating with global stakeholders.
- Detail-oriented, proactive, and capable of navigating a fast-paced international environment.
- Demonstrated interest in education and blockchain technology; experience in the crypto industry is advantageous.
- Proficiency in English is necessary for coordinating with international partners; knowledge of Mandarin or other languages is a plus.
We may use artificial intelligence (AI) tools to streamline the hiring process but final decisions are made by humans. If you require more information on data processing, feel free to reach out to us.
