Head of Content Marketing

Work from anywhere, impact everywhere

Diversity is a core value at Xapo Bank, with our team of over 140 Xapiens spread across more than 40 countries, all working remotely.

Our mission is to bring economic freedom and wealth protection to people worldwide, independent of their location or government. This vision is what inspired our Founder and Chairman, Wences Casares, to revolutionize the banking industry.

To achieve this vision, we seek talented individuals globally. We work collaboratively, think on a global scale, and motivate each other to continuously learn and develop. Our commitment is to challenge the status quo.

Risk is inherent in all our operations, and every Xapien plays a role in managing risk effectively. Sound risk management enables us to better serve our customers and create value for our shareholders, making Xapo a rewarding workplace for all.

Position overview

The Head of Content Marketing, reporting to the VP of Marketing, will be pivotal in shaping and executing Xapo Bank's content strategy to enhance brand awareness, engagement, and conversions.

Responsibilities

• Develop and execute a coherent content marketing strategy in alignment with the company's growth objectives and brand positioning.
• Lead SEO initiatives to boost visibility and organic search rankings by collaborating closely with web developers.
• Supervise content production across various formats such as blogs, white papers, video, and social media to ensure consistency in brand, quality, style, and user optimization.
• Manage the editorial calendar to ensure timely content production and publication.
• Analyze content marketing data and SEO performance to refine strategies continually for maximum effectiveness and ROI.
• Manage content and design for Xapo Bank's website.
• Collaborate with cross-functional teams to streamline content across all channels effectively.
• Expand and lead the content marketing team, nurturing talent to meet evolving market demands.
• Cultivate relationships with key influencers and external partners to enhance outreach efforts.
• Keep abreast of industry trends and competitor strategies to maintain a leading position with our content.

Skills needed

• Minimum of 10 years of experience in a similar content marketing role.
• Bachelor’s degree in Marketing, Communications, Journalism, or related fields. Advanced degree preferred.
• Proven track record in content marketing and SEO with demonstrable success in enhancing organic search and engagement.
• Strong analytical skills to interpret data for informed content decisions.
• Exceptional writing and editing skills with a deep understanding of audience engagement.
• Proficiency in content management systems, SEO tools, and analytics platforms such as Google Analytics, SEMrush, and Ahrefs.

Other requirements

• Dedicated workspace.
• Reliable high-speed internet connection.
• Devices meeting technical specifications.
• Alignment with Our Values and Xapo Values-Driven Leadership principles.

Why work for Xapo?

IMPACT GLOBALLY, WORK REMOTELY.

• Shape the Future: Make a difference through cutting-edge technology while enjoying remote work flexibility.
• Great work-life balance: Collaborate and build without compromising work-life balance. Set your schedule with a flexible PTO plan.
• Expect Excellence: Grow with a high-performing team, fostering collaboration and individual growth with a yearly budget for personal development goals.

Xapo prioritizes consumer protection and complies with regulatory requirements, ensuring that all interactions with customers and stakeholders reflect principles of fairness, transparency, and ethical conduct.