Influencer Marketing Manager

Status
Hong Kong
Full time
Hybrid
Compensation is not specified
Role
Marketing Manager
Description

About the role:

A rapidly growing company is looking for a knowledgeable marketing professional to join the global influencer marketing team. The role involves managing influencer relationships, negotiating partnerships, overseeing campaign initiatives, and contributing to the growth of influencer and affiliate programs. The ideal candidate will be a team player with a positive attitude, social media expertise, and a passion for influencer marketing.

Responsibilities:

  • Research and identify influencers in various sectors such as YouTube, Instagram, Twitter, Telegram, and Twitch
  • Build and maintain relationships with influencers and affiliate partners
  • Negotiate partnerships while adhering to budget constraints and predefined KPIs
  • Develop influencer marketing strategies for specific markets
  • Coordinate with international teams in different time zones
  • Support influencer initiatives and content creation
  • Manage influencer records, content, and business documentation
  • Provide regular reporting on results and monitor social media trends
  • Undertake additional assignments related to regional and global influencer programs

Requirements:

  • Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field
  • Minimum of 3 years experience in social media management or influencer marketing
  • Familiarity with cryptocurrency, blockchain terminologies, and industry trends
  • Prior experience in the blockchain sector is advantageous
  • Ability to work independently and excel with minimal supervision
  • Demonstrated track record in establishing and leveraging relationships with influencers
  • Proficiency in social media platforms and niche markets like MMA, Gaming, Finance, Technology, etc.
  • Strong interpersonal and communication skills for effective collaboration with colleagues, influencers, and management across geographies.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified
Status

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This is a hunter role, not a strategist or management role. You'll have sales collateral and initial market research to build from - you're not starting from a completely blank page.
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Act as primary BD liaison for internal teams (product, legal, marketing, finance) to coordinate workflows, documentation, and compliant token integration.
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Deep understanding of Web3, including tokenomics, crypto payments, wallets, and market trends.
Genuine Web3/crypto BD experience - you already understand how token teams evaluate exchange listings and partnership offers.
Existing relationships in the space are a critical component - warm pipeline beats cold outreach.
Senior enough to run a full deal cycle independently, without needing management oversight at each step.
Genuinely commission-motivated. This role is structured for someone who wants their effort and results to show up directly in their paycheck - not someone seeking a flat, low-variability package.
Strong sales instincts and comfort with rejection - this is a quota-driven, outbound-heavy role.
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Exchange-side experience (Preferred): Prior experience on a listings/BD team at a crypto exchange is a strong plus - you understand how listing conversations and decisions actually get made from the other side of the table.
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Payment in Crypto
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