Marketing Business Analyst
Binance is a reputable global blockchain ecosystem known for housing the largest cryptocurrency exchange by trading volume and registered users. Trusted by millions worldwide, Binance champions industry-leading security, transparency in user funds, rapid trading engine, deep liquidity, and a vast spectrum of digital asset products. From trading and finance to education, research, payments, institutional services, Web3 functionalities, and more, Binance offers diverse offerings. The organization harnesses digital assets and blockchain technology to construct an inclusive financial ecosystem aimed at enhancing financial freedom and accessibility globally.
Responsibilities
- Analyze the performance of marketing campaigns, customer behavior, and emerging market trends to pinpoint potential opportunities and risks.
- Develop and sustain marketing dashboards and reports to monitor KPIs and ROI effectively.
- Collaborate closely with marketing and sales teams to define data requirements and provide support for campaign planning.
- Conduct competitive analysis and industry research to shape informed marketing strategies.
- Utilize data visualization tools to present insights clearly to stakeholders.
- Identify trends and propose enhancements to optimize marketing expenditures and effectiveness.
- Conduct analysis of operations, strategies, and specific KOL traffic to ascertain performance metrics such as registration conversion.
Qualifications
- Holds a bachelor's degree in Marketing, Business, Statistics, or a related field.
- Demonstrated experience in marketing analysis, business intelligence, or similar roles.
- Proficient in data analysis tools like Excel, SQL, Tableau, Power BI, or equivalent.
- Possesses strong analytical skills with the capability to interpret intricate data sets.
- Bilingual proficiency in English and Mandarin to facilitate coordination with international partners and stakeholders; knowledge of additional languages is advantageous.
- Knowledge of digital marketing channels and metrics is a positive attribute.
- Familiarity with statistical software or programming languages (Python, R) is a bonus.
Binance Offers:
- Opportunity to shape the future with a leading blockchain ecosystem.
- Collaboration with a world-class team in a flat structured, user-centric global organization.
- Engagement in unique, fast-paced projects with autonomy in an innovative setting.
- Encouragement of growth and continuous learning in a results-driven work environment.
- Competitive salary and comprehensive company benefits.
- Work-from-home arrangement (subject to variation based on the business team's operational needs).
Binance is dedicated to equality in employment and values a diverse workforce as an essential element of its success. Kindly note that the job application enables consent to our Candidate Privacy Notice. AI tools may be employed to support select aspects of the hiring process and enhance recruitment activities without replacing human judgment. Final hiring decisions remain human-led. For further insights on data processing, please contact us directly.
