Marketing Manager
Bangkok, Thailand
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description
Binance, a global blockchain ecosystem known for its leading cryptocurrency exchange, is seeking a dedicated Marketing Manager to drive local market initiatives and enhance community engagement in the crypto space. This role involves strategizing and implementing digital and in-person initiatives to cultivate a thriving community and elevate brand visibility.
Responsibilities:
- Community Building and Engagement: Cultivate a robust local community of crypto enthusiasts, traders, and influencers. Represent the brand by actively participating in discussions, managing inquiries, and nurturing relationships. Organize and oversee local events, meetups, and online sessions to boost brand recognition and engagement.
- Social Media Management and Content Creation: Curate a content calendar with engaging posts across various platforms. Develop compelling, on-brand content like articles, infographics, and videos that resonate with the brand's mission. Stay updated on social media trends and integrate relevant content into the strategy.
- Influencer and Partner Relations: Identify, engage, and collaborate with local influencers and community leaders. Form partnerships with crypto and blockchain-related entities to extend brand reach.
- Ground-Level Market Activation: Plan and execute offline marketing endeavors at local crypto events, sponsorships, and guerrilla campaigns. Manage logistics, promotional materials, and on-site coordination for local activities.
- Market Insights and Analytics: Research local crypto market trends, competitors, and user behavior. Analyze campaign effectiveness, social media metrics, and community feedback to refine future strategies.
- Customer Support Liaison: Address community-related issues and collaborate with customer support to resolve queries. Gather and convey community feedback to enhance user experience.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business, or relevant field.
- 5+ years of experience in marketing, community building, or social media within the crypto, fintech, or tech industries.
- In-depth knowledge of cryptocurrency ecosystem, blockchain technology, and market trends.
- Proficiency in social media platforms, digital content creation, and community management.
- Bilingual proficiency in English/Thai for coordination with international partners.
- Strong project management skills, with the ability to multitask in a dynamic environment.
- Self-motivated, proactive, and independent worker.
- Familiarity with social media and analytics tools.
- Experience with graphic design or video editing tools is a plus.
- Active involvement in crypto communities and a solid network in the local crypto or tech scene.
Why Binance:
- Influence the future within a leading blockchain ecosystem.
- Collaborate with top talent in a global, user-centric organization.
- Engage in fast-paced, innovative projects with autonomy.
- Grow your career in a results-oriented workplace with learning opportunities.
- Competitive salary and company benefits.
- Flexible work-from-home arrangements.
Binance is an equal opportunity employer that values diversity in the workforce. Applicants confirm understanding and agreement to the Candidate Privacy Notice upon submission.
Skills Required
Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified