Marketing Manager Africa
Mombasa, Kenya +1
Full time
Remote
Compensation is not specified
Role
Marketing Manager
Description
Responsibilities:
- Unlock potential new user growth by developing product offerings, creating content for marketing purposes, implementing social media campaigns, and collaborating with affiliates.
- Grow and manage relationships with key marketing partners, lead channel experimentation efforts, refine audience messaging, and ensure accountability for marketing spend.
- Develop and execute integrated campaigns, including strategy development, briefing, execution, and performance evaluation.
- Implement and enhance a diverse array of paid and organic experimentation strategies, spanning creative approaches, app store optimization, and landing page optimization to enhance return on investment (ROI).
- Develop retention marketing strategies and oversee lifecycle campaigns.
- Leverage expertise in acquisition marketing, performance marketing, and integrated marketing to drive growth through retargeting strategies.
- Contribute to shaping the brand presence of Binance in critical African markets.
- Analyze campaign effectiveness and offer data-driven recommendations for optimization.
Requirements:
- At least 6 years of pertinent marketing experience, ideally within the Fintech/BtoC mobile or community-driven brand/web3 sectors.
- Action-oriented mindset with a strong willingness to take on tasks, enthusiasm, and resourcefulness to drive initiatives forward.
- Deep interest and knowledge in crypto, blockchain, and technology.
- Proficiency in English is essential.
- Capability to work autonomously and demonstrate strong self-motivation.
- A marketing-related university degree is advantageous.
- Strong organizational skills and a strategic approach to marketing.
- Proficient in both online and offline marketing avenues, including social media, community management, and event coordination.
- Demonstrated track record in expanding and managing user bases.
Skills Required

Binance
Website
Not specified
Company size
Not specified
Location
United States
Description
Not specified