Marketing Manager - Peru

Binance is a prominent global blockchain ecosystem known for being the powerhouse behind the world’s largest cryptocurrency exchange in terms of trading volume and user base. With a reach spanning over 100 countries and trusted by more than 280 million individuals, Binance is praised for its industry-leading security, transparent user fund practices, fast trading engine, deep liquidity, and an exceptional range of digital asset products. From trading and financial services to education, research, payments, institutional solutions, Web3 features, and more, Binance extends a diverse array of offerings. Leveraging the potentials of digital assets and blockchain technology, we strive to construct an inclusive financial ecosystem to elevate the freedom of money and widen financial accessibility across the globe.

We are seeking a dedicated Marketing Manager for Peru to spearhead and implement the local Peru Marketing Plan, which also includes Bolivia. This pivotal role involves leading global and local campaigns tailored to the local user base, orchestrating activations and event engagements in the country, and actively interacting with the community. The primary objective is to enhance key metrics through a holistic approach spanning from user acquisition to engagement and conversion.

Responsibilities:

• Oversee and execute the local Marketing Plan encompassing adaptation, localization, assessment, implementation, and reporting.
• Coordinate all facets of marketing campaigns in Peru, covering growth strategies, engagement initiatives, and brand enhancement.
• Drive brand, communications, and product campaigns, ensuring a consumer-centric approach while considering social media integrations and collaborating across paid, SEO, and engagement channels.
• Serve as the liaison between user acquisition initiatives and brand marketing, promoting a user-centric narrative across all segments to drive user growth and adoption.
• Propose innovative campaign concepts to boost conversion rates and product adoption.
• Maintaining a well-organized campaign calendar, effective planning, and thorough campaign reporting for both local and global campaigns.
• Craft campaign-related communications, perform copywriting and proofreading tasks.
• Measure, evaluate, and analyze campaign performance on various channels, translating insights into actionable, data-driven suggestions to enhance future outcomes.
• Introduce and execute test-and-learn strategies while delivering tangible results.
• Support paid acquisition campaigns, referral schemes, and co-marketing collaborations.
• Spearhead local events, community engagements, and educational endeavors on-site while managing organizational, execution, and communication tasks on social platforms.

Requirements:

• Proficiency in English and Spanish to facilitate coordination with international partners and stakeholders.
• Experience in handling integrated marketing campaigns efficiently.
• Strong project management skills.
• A sound understanding of the cryptocurrency market as a whole.
• Prior experience or keen interest in copywriting.
• Good grasp of branding, performance marketing, and analytics.
• Experience in social media management, community outreach, and influencer marketing is advantageous.
• Assertive, hands-on approach to tasks.
• Demonstrates clear and concise communication skills, infused with a creative flair when necessary.
• Extensive experience working in international teams and managing projects with multiple stakeholders.
• 3+ years of experience in digital marketing roles.
• Strong accountability and resilience to stress, with a self-driven, results-oriented mindset.

Why Binance:

• Contribute to shaping the future with the world’s premier blockchain ecosystem.
• Collaborate with top-tier talent within a user-centric, globally-operating organization with a flat hierarchy.
• Engage in challenging, fast-paced projects with autonomy in an innovative setting.
• Flourish in a performance-driven workplace offering career advancement opportunities and continuous learning prospects.
• Competitive salary and comprehensive company benefits.
• Remote work arrangement available, subject to the nature of the business team requirements.

Binance is committed to fostering an inclusive work environment and is an equal opportunity employer.

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