Performance Marketing Manager
Company Overview
Our company was established in 2014 in Vienna, Austria with the mission of simplifying wealth creation. We empower individuals to trust themselves to achieve financial freedom through our user-friendly investment platform. With a global team serving over 4 million customers, we offer a secure and modern investment experience that caters to both novice and experienced investors.
Based in Austria but operating across Europe, our team consists of dynamic individuals who are dedicated to innovation and collaboration, making us a leader in the industry. If you are ambitious, driven, and eager to make a difference, we invite you to join our team and be a part of reshaping the future of investing.
Responsibilities
As the Performance Marketing Manager, your role involves planning, executing, and optimizing performance marketing initiatives to drive customer acquisition, enhance conversions, and maximize ROI in the DACH region and France. You will oversee web and app user acquisition campaigns across various channels including paid search, paid social, display, and programmatic advertising.
Key Responsibilities
- Develop and implement performance marketing strategies on multiple platforms such as Google, Bing, and Apple Search Ads, amongst others, to drive targeted traffic, boost conversions, and achieve performance objectives.
- Serve as the primary contact for performance marketing while fostering stakeholder relationships and identifying opportunities for further enhancement.
- Analyze campaign performance, interpret data, recognize trends, and make adjustments to improve campaign effectiveness. Provide regular updates and recommendations to stakeholders on campaign performance.
- Identify areas for optimization including keyword research, bid management, ad content, targeting strategies, and landing page enhancements.
- Manage partnerships with key platforms like Google and TikTok, maximizing joint business plans for mutual benefit.
Qualifications
- Minimum of 5 years of experience in managing large-scale performance media campaigns in search and social platforms.
- Proficiency in various paid platforms and tracking tools such as Google Ads, Bing Ads, Apple Search Ads, Meta, and Google Analytics.
- Results-oriented mindset with a strong ability to analyze performance metrics and optimize return on ad spend (ROAS).
- Excellent verbal and written communication skills in both German and English to effectively engage with stakeholders and partners.
- Detail-oriented with the ability to approach work methodically for optimal results.
Benefits Offered
- Hybrid-working model with flexibility for up to 60 "Work From Anywhere" days.
- Comprehensive compensation package with participation in our Bitpanda stock option plan.
- Competitive benefits programs aligned with our flexibility-first approach.
- Exclusive perks for trading on Bitpanda.
- Diverse range of company-wide and team events, both in-person and virtual.
- Bitpanda merchandise to keep you engaged with the brand.
At Bitpanda, we are committed to fostering a diverse and inclusive workplace environment based on trust and mutual respect. We value a team that represents a broad spectrum of backgrounds, viewpoints, and expertise.