Performance Marketing Manager

About Toku:

The field of cryptocurrency has witnessed exponential growth in recent years, leading to inevitable regulatory developments. Toku views regulation as a positive force that promotes wider adoption within the industry.

Enterprises that adeptly transition from a pre-regulatory environment to a compliant post-regulatory landscape will be pivotal entities in the future. Toku is poised to be one such organization.

Toku's array of products empowers crypto-native companies across the globe to compensate their teams both in fiat currency and tokens within a compliant framework. The client base of Toku includes distinguished names like Aragon, Astar, dYdX, Filecoin Foundation, Gitcoin, Gnosis, Hedera Hashgraph, Protocol Labs, Teller, Safe, Storyverse, and more.

Token-based compensation stands out as a fundamental and practical real-world usage of any token, irrespective of its other functionalities. Toku ensures that all token-based compensations adhere to legal requirements and tax obligations, playing a crucial role in the evolution of a regulated crypto industry.

With an impressive funding of $20 million from a consortium led by Blockchain Capital including prominent investors, Toku is poised for significant growth and impact.

Responsibilities:

• Implement performance marketing strategies in collaboration with the founders to bridge current needs and long-term objectives.
• Manage ad purchasing, audience targeting, remarketing campaigns, and rapid iteration.
• Enhance market visibility and uptake of existing products.
• Oversee and implement campaign workflows, encompassing segmentation and target management.
• Curate content, optimize SEO strategies, and enhance the online presence.
• Identify and cultivate new growth channels while devising effective go-to-market strategies.
• Contribute to brand strategy development, crafting the narrative and enhancing the brand's online presence.
• Spearhead external media efforts, including press releases, product landing pages, social media, and partnerships.
• Comfortably execute multiple marketing roles as the primary marketing personnel within the company.

Requirements:

• Minimum of 4 years of relevant experience in performance marketing.
• Proficiency in storytelling through various mediums - written, verbal, and visual.
• Proven track record of independently developing, executing, and managing performance marketing strategies.
• Comprehensive knowledge of advertising platforms including Facebook Ads, Google Ads, LinkedIn, Twitter, and others.
• Expertise in planning and executing extensive marketing campaigns, with an inclination towards data-driven enhancements.
• Experience in market research, messaging, positioning, and branding.
• Preferably, experience in the SaaS industry and startup ecosystem.
• Self-driven, innovative approach with a focus on the execution of novel ideas.
• Ability to strike a balance between perfection and timely delivery.
• High adaptability, zeal for experimentation, and a willingness to learn from failures.
• Desirable characteristics include an entrepreneurial mindset and experience in founding companies or developing side projects.
• Availability in the North America Time Zone.

Benefits and Compensation:

• Emphasis on remote-first work culture.
• Flexible working hours to accommodate personal needs.
• Competitive salary package.
• Competitive equity incentives.
• Provision of Apple laptops for work purposes.

Toku strongly values diversity and aims to build a team that represents a broad spectrum of backgrounds, perspectives, and experiences. The company's commitment to inclusivity means that applicants are evaluated solely on their qualifications and fit for the role, without bias based on various legally protected characteristics. Women, minorities, LGBTQ+, and individuals from underrepresented communities are encouraged to apply for positions at Toku.