Pioneer Talent Program - Content Marketing Specialist
Overview:
Binance is a renowned global blockchain ecosystem and the home of the largest cryptocurrency exchange worldwide in terms of trading volume and user base. Trusted by millions in over 100 countries, Binance excels in security, transparency, speed, liquidity, and a wide array of digital asset offerings. From trading and finance to education, research, and more, Binance is a hub for navigating the digital asset landscape.
About the Pioneer Talent Program:
The Pioneer Talent Program at Binance aims to cultivate emerging professionals interested in embarking on a career within the ever-evolving realm of blockchain technology. This program provides full-time opportunities for participants to acquire hands-on knowledge through a customized training program and personalized guidance from industry experts. As part of this program, individuals will gain valuable insights into the leading blockchain ecosystem and develop the skills required to thrive in the realm of Web3 technology. Join Binance in shaping the future of digital innovation and kickstart your career on a meaningful trajectory.
Qualifications:
Interested candidates with up to 5 years of relevant work experience are encouraged to apply.
Responsibilities:
- Develop high-quality content in various formats such as blogs, CRM, banners, landing pages, press releases, social media posts, and video scripts to bolster Tier 1 product launches and global campaigns.
- Collaborate closely with Product Marketing Managers and other stakeholders to ensure content effectively showcases Binance products, educates users, and fosters engagement.
- Craft engaging content packages for product updates and interdepartmental campaigns, maintaining uniformity across all channels.
- Simplify intricate crypto and Web3 concepts into compelling narratives that resonate with diverse global audiences.
- Enhance and refine external content from agencies or third parties to align with Binance's distinct brand voice and quality standards.
- Coordinate with SEO and Content teams to enhance existing content for increased traffic, searchability, and overall user experience.
- Deliver content punctually, notwithstanding tight deadlines, by quickly adapting to evolving campaign and product marketing requirements.
- Track and analyze performance metrics (e.g., page views, CTR, conversions) to evaluate impact and inform future enhancements.
Requirements:
- Possession of a Bachelor’s degree or higher, preferably in marketing, journalism, communications, or a related discipline.
- Proficiency in content marketing, editorial work, or copywriting with 3-5 years or more of experience, ideally within crypto, fintech, or tech sectors.
- Exceptional writing and editing capabilities across diverse formats and channels, demonstrated through a portfolio showcasing clarity and effectiveness.
- Ability to elucidate technical or financial products through user-friendly content.
- Familiarity with SEO principles and content performance indicators.
- Strong teamwork and communication skills, enabling effective collaboration within cross-functional global teams.
- Exceptional organizational skills and adaptability to efficiently manage multiple projects within a fast-paced setting.
- Proactive and detail-oriented approach with a commitment to upholding quality standards even under pressure.
Benefits of Joining Binance:
- Contribute to shaping the future with a world-class blockchain ecosystem.
- Collaborate with top-tier talents in a globally-oriented, flat organizational structure.
- Engage in unique, dynamic projects independently within an innovative setting.
- Flourish in a performance-driven work environment with growth opportunities and continual learning.
- Competitive salary and comprehensive company benefits.
- Flexibility to work remotely as per the nature of the business team's needs.
