Principal Product Marketing Manager - Solutions and Competitive Intelligence

Circle is a forward-thinking financial technology company operating in the realm of the advancing internet of money. Our innovative approach enables the seamless transfer of value on a global scale, revolutionizing traditional settlement systems with improved speed and affordability. The opportunities presented by this new digital infrastructure are vast, enhancing global economic prosperity and fostering greater inclusion.

Join our Vibrant Environment:

At Circle, we prioritize transparency, stability, and growth as we expand our reach into prominent global jurisdictions. Speed and efficiency drive our accomplishments, with our team embodying our core values of Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. Working remotely, Circlers thrive in a collaborative environment that values diversity and open communication to drive success through collective effort.

Your Responsibilities:

We are in search of a Product Marketing Manager with a consultant background and a deep understanding of blockchain and cryptocurrency. In this role, you will spearhead the development of a competitive intelligence function within the product marketing team. Key responsibilities include generating in-depth competitive insights to guide market positioning and messaging for Circle’s products in various industries like banking, fintech, exchanges, payments, and Web3. Team collaboration with product, sales, marketing, and communications departments is essential.

Core Values Expectation:

As a core part of our team, you are expected to uphold our core values:

• Multistakeholder: Demonstrate dedication to customers, shareholders, employees, families, and local communities.
• Mindful: Embody respect, active listening, and attention to detail.
• Driven by Excellence: Pursue excellence relentlessly, aim for customer success, and exhibit unwavering dedication to accomplishing goals.
• High Integrity: Prioritize open and honest communication, adhering to high moral and ethical standards.

Key Duties:

• Conduct detailed customer research to tailor messaging and marketing strategies for specific market segments.
• Develop and lead the competitive intelligence function within the product marketing team.
• Collaborate with cross-functional teams to shape product and marketing strategies based on competitive insights.
• Maintain a comprehensive competitive landscape repository and offer strategic intelligence to senior stakeholders.
• Provide training sessions for sales and marketing on competitive positioning and industry trends.
• Engage with industry analysts and conduct primary research to validate competitive assumptions.
• Monitor competitor activities to adjust market strategies accordingly.

Requirements:

• A minimum of 8 years of relevant experience in B2B product marketing or competitive intelligence, with a preference for management consulting background.
• Strong ability to work independently, prioritize tasks effectively, and communicate efficiently.
• Excellent analytical and problem-solving skills.
• Capability to simplify complex concepts.
• Strong relationship-building skills and cross-functional collaboration experience.
• Industry experience in crypto/web3 or payments is advantageous.
• Passion for innovation in a rapidly evolving industry with no established playbook.

Additional Information:

• PERM sponsorship available for qualified candidates.
• Compensation ranges account for factors like experience, skill set, and business needs.
• Compensation Package: Base Pay Range $175,000 - $225,000, Annual Bonus Target 17.5%, Comprehensive benefits including equity, medical, dental, vision, and 401(k), Flexible vacation policy, Paid sick leave and holidays.

We are a diverse and inclusive employer and comply with E-Verify Program requirements where applicable.