Principal Product Marketing Manager - Solutions and Competitive Intelligence

About the Company

Circle is a leading financial technology firm at the forefront of the developing internet of money revolution. Their innovative technology allows for value transmission akin to digital data globally, quickly, and cost-effectively. This advancement provides new possibilities for payments, trade, and markets that can elevate global economic prosperity and foster inclusivity.

Their foundation, which includes USDC, a blockchain-based dollar, empowers businesses, institutions, and developers to leverage these innovations in the money and technology evolution.

Joining Circle

As Circle expands and enters some of the most robust areas worldwide, they prioritize transparency and stability in all operations. Emphasizing speed and efficiency enables their growth and success. Employees adhere to core values symbiotic to the company's ethos: Multistakeholder, Mindfulness, Driven by Excellence, and High Integrity. In a virtual world, team synergy fortifies Circle's ethos, fostering a nurturing, evolving, flexible, and diversified work environment.

Responsibilities

Circle is in search of a proficient Product Marketing Manager with consulting experience familiar with blockchain and cryptocurrency sectors. In a crucial role, the individual will establish a competitive intelligence framework in the product marketing team, essential for market positioning and messaging enhancement across various industry verticals. Collaboration with cross-functional teams, including product, sales, marketing, and communication teams, to shape strategies encapsulates an important facet of this role.

Core Values to Aspire

• Multistakeholder: Dedicated to customers, shareholders, employees, families, and communities.
• Mindful: Emphasis on respect, attentive listening, and attention to detail.
• Driven by Excellence: Relying on passion, seeking customer success, pursuing excellence.
• High Integrity: Committed to open, honest communication and ethical conduct while rejecting dishonesty and manipulation.

Key Duties

• Conduct thorough customer research to grasp diverse market segments' needs, habits, and preferences to tailor messaging and strategies.
• Foster a competitive intelligence setup in the product marketing team for deep market comprehension, competitivity insights, and industry trends.
• Liaise with key teams to communicate insights effectively and influence strategies.
• Maintain a detailed competitor repository supplying actionable intelligence to senior management.
• Conduct training and development programs about competitive positioning and market trends.
• Engage with industry analysts and undertake primary research for validation.
• Analyze and monitor competitor activities, product innovations, and customer engagement methods.

What You Bring to Circle

• 8+ years B2B product marketing/competitive intelligence experience, preferred background in management consulting.
• Proven independent work ethic, proficient in communication with strong analytical and problem-solving skills.
• Ability to simplify complex ideas effectively, excellent relationship-building, and cross-functional collaboration abilities.
• Industry experience in crypto/web3 or payments sector preferred.
• Passion for marketing in a dynamic and ever-evolving industry.

Additional Information

• First-group PERM sponsorship eligible for qualifying candidates.
• Compensation considers various factors such as experience, qualifications, and business/organizational needs.
• Compensation Package: Base Pay Range $175,000 - $225,000, Annual Bonus Target 17.5%, equity, benefits, and discretionary leave policies.

Circle is an equal opportunity employer, fostering diversity without discrimination based on race, religion, gender, or age.