Product Marketing Hacker

Amsterdam, Netherlands
Full time
Hybrid
Compensation is not specified
Role
Product Marketing Manager
Description

Crypto.com is seeking a Growth Marketing Hacker to enhance global user growth and engagement for the Exchange App by developing and executing go-to-market strategies and product positioning. This role entails collaborating with product, data, and creative teams to create compelling narratives that resonate with users worldwide.

Responsibilities:

  1. Strategy & Positioning:
  • Collaborate with product and strategy teams to steer the Exchange (Advanced) vertical roadmap.
  • Create unique value propositions to differentiate the platform in the competitive market.
  • Define user personas and tailored journeys in partnership with data, analytics, and product teams.
  • Lead creative/copy positioning and brief submissions to support impactful and localized campaigns.
  • Align with product managers on roadmap priorities and customer feedback.
  1. Launch Execution:
  • Manage go-to-market planning for feature launches in partnership with the product team.
  • Develop integrated marketing campaigns across various channels for UA to execute.
  • Ensure campaigns are timely, scalable, and data-informed through collaboration with marketing, growth, and product teams.
  • Coordinate messaging adaptation for region-specific rollouts with local market teams and growth.
  1. Customer Insights & Market Intelligence:
  • Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
  • Conduct user interviews, feedback loops, and surveys to improve user experience and messaging.
  • Share insights with product and growth teams to inform prioritization and positioning.
  1. Growth & Retention:
  • Design lifecycle programs to drive user activation, trading volume, and retention.
  • Conceptualize promotions and incentive programs to boost engagement and retention.
  • Collaborate with data, analytics, and product teams to optimize onboarding and reactivation flows.
  1. Performance & Reporting:
  • Define KPIs across funnel metrics, retention, and campaign impact in collaboration with Growth and Product teams.
  • Utilize reporting tools like GA4, Tableau, Mixpanel to iterate quickly with analytics and product teams.

Requirements:

  • 3-to-5 years of product marketing experience, preferably in the crypto sector.
  • Track record of successfully launching and scaling B2C products/platforms and driving sustainable adoption and revenue growth.
  • Strong communication and copywriting skills with the ability to simplify complex ideas and drive conversions.
  • Collaborative mindset with experience in cross-functional teamwork within fast-paced environments.
  • Analytical proficiency in marketing analytics and user research.
  • Experience in regulated industries or financial services is advantageous.
  • Additional bonus: Exposure to community-led growth or being crypto native.
Skills Required
Avatar
Сrypto.com
Company size
Not specified
Location
United States
Description
Not specified

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