Product Marketing Lead

At Anchorage Digital, we are developing a cutting-edge digital asset platform tailored for institutional engagement in the crypto space. Our platform offers various services including custody, staking, trading, governance, settlement, and top-tier security infrastructure. Anchorage Digital operates as the sole federally chartered crypto bank in the U.S., backed by major institutions such as Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with a valuation exceeding $3 billion from its Series D funding round. Established in 2017, with headquarters in San Francisco, California, Anchorage Digital also has offices in New York, Porto, Singapore, and Sioux Falls.

Are you a forward-thinking Product Marketing leader driven by a passion for cryptocurrencies and skilled in developing impactful strategies? We are in search of an experienced and detail-oriented Product Marketing Lead to architect our brand story, accelerate growth within the dynamic crypto sector, and supervise a team of talented individuals. If you excel in crafting compelling product narratives, engaging with an enthusiastic community, and possess a history of 10+ years in marketing, especially within the realm of crypto, along with significant people management experience, we'd like to hear from you.

Responsibilities:

• Design comprehensive product launch strategies, GTM plans, and ongoing marketing campaigns that align with overall business goals.
• Develop captivating product messaging, positioning, and narratives that resonate with targeted audiences in the crypto ecosystem.
• Lead the complete product marketing lifecycle, overseeing concept development to post-launch activities to drive user adoption and engagement.
• Mentor and manage a team of high performing and experienced product marketers, nurturing their professional growth and ensuring exceptional performance.
• Collaborate seamlessly with cross-functional teams like product management, engineering, sales, and communications to ensure cohesive product development and market success.
• Provide market insights and competitive intelligence to contribute to product roadmap decisions and identify new growth opportunities.
• Listen to market feedback, user needs, and internal stakeholders to shape and refine product marketing strategies.
• Help shape the strategic direction of the marketing organization through insightful analysis and effective communication.

Requirements:

• Minimum of 10 years of progressive marketing experience, with at least 5 years dedicated to product marketing.
• Demonstrable track record in crypto marketing, encompassing a thorough understanding of blockchain technology, DeFi, and stablecoin trends, with at least 3 years of experience.
• Proven expertise in managing and expanding marketing teams.
• Strategic thinker capable of defining long-term visions and translating them into detailed, actionable plans.
• Exceptional attention to detail, ensuring accuracy and precision across all marketing materials and campaigns.
• Strong analytical skills enabling data interpretation for data-driven decision-making.
• Excellent written and verbal communication skills, proficient in articulating complex concepts clearly and concisely to various audiences.
• A deep comprehension of market research methodologies and competitive analysis.

Preferred Qualifications:

• Experience working in a high-paced startup or scale-up environment.
• Familiarity with various marketing automation and CRM tools.
• Strong network within the crypto community.
• A passionate response to the soundtrack of Hamilton, chronicling the formation of a new financial system.

About Anchorage Digital: Who we are

The Anchorage team, known as the Anchorage Village, brings together experts from platform security, financial services, and distributed ledger technology to provide the infrastructure that empowers institutions to securely engage in the evolving digital asset ecosystem. With a diverse team of over 300 members, our sole mission is to build the future of finance by facilitating the safe movement of value in the new global economy.

Anchorage Digital values and practices workplace inclusivity, ensuring everyone feels respected, supported, and connected at work regardless of background. Celebrating diversity allows us to achieve our best work collectively across our differences.

Anchorage Digital is an Equal Opportunity Employer, committed to providing equal employment opportunities without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. Anchorage Digital evaluates qualified candidates regardless of past criminal history, in line with legal requirements.