Product Marketing Manager
London, United Kingdom
Full time
Hybrid
Compensation is not specified
Role
Product Marketing Manager
Description
As the Product Marketing Manager, your primary responsibility will be to take charge of the positioning, Go-To-Market (GTM) strategy, and lifecycle marketing for both our spot trading platform and crypto card product. Your role will involve being the voice of the customer and establishing connections between the product, growth, and creative teams to develop engaging narratives and data-driven campaigns that enhance adoption, retention, and trust. This position is a unique blend, requiring the strategic acumen of a product lead and the creative flair of a storyteller.
Responsibilities:
- Strategy & Positioning
- Develop and execute the product marketing roadmap for the spot trading and crypto card sectors
- Create persuasive messaging and value propositions that set us apart in a competitive market
- Define and enhance user personas, use cases, and customer journeys
- Launch Execution
- Lead the GTM planning for feature and product launches by collaborating with product, design, communications, and growth teams
- Create impactful marketing assets for multiple channels like the website, email, social media, in-app, and video platforms
- Work with PR, content, and community teams to amplify external exposure during launches
- Customer Insights & Market Intelligence
- Gather and analyze market research, competitive analysis, and user feedback to drive strategic decisions
- Conduct interviews, surveys, and usability tests to uncover insights that enhance product offerings and messaging
- Growth & Retention
- Collaborate with lifecycle and growth teams to develop acquisition and retention campaigns
- Optimize conversion rates and onboarding experiences through data-driven experiments
- Identify opportunities to boost engagement through new features, rewards, and card incentives
- Performance & Reporting
- Establish KPIs to measure the effectiveness of marketing campaigns
- Track and report on campaign performance using analytical tools such as GA4, Mixpanel, or Amplitude
- Rapidly iterate based on data and feedback to drive continuous improvement
Requirements:
- 3–5 years of experience in product marketing, with a preference for fintech, crypto, or high-growth tech startup backgrounds
- Demonstrated track record in launching and scaling B2C financial products or platforms successfully
- Profound understanding of centralized exchanges, crypto spot trading, and payment card ecosystems
- Exceptional communication and copywriting abilities to translate complex concepts into compelling narratives that drive conversions
- Strong collaboration skills with a background in cross-functional teamwork within fast-paced environments
- Analytical mindset with expertise in marketing analytics and user research
- Prior experience in regulated industries or financial services is advantageous
- Bonus points for familiarity with DeFi, Web3 wallets, or community-led growth strategies.
Skills Required
Сrypto.com
Website
Сrypto.comCompany size
Not specified
Location
United States
Description
Not specified
Camila Russo
Podcast Host / Video Content Creator
Full time
Remote
The Defiant’s podcast and video channels are where Web3’s most important conversations happen. We need a host who can grill founders, unpack complex topics, and make crypto’s biggest stories unmissable.
Is this you?
✅ You’re a crypto storyteller – You can interview a privacy dev, explain L2 wars, or debate tokenomics like it’s a sport.
✅ Your voice commands attention – Whether on mic or camera, you make technical topics thrilling.
✅ You know what’s next – From EigenLayer airdrops to Politico’s latest anti-crypto hit, you spot angles others miss.
✅ You’re plugged into the scene – You DM with project founders and lurk in dev Discords for scoops.
What you’ll do:
🎧 Host The Defiant’s flagship podcast – Deep-dives with guests like Vitalik, Cobie, or anonymous DeFi degens.
📹 Create viral video content – Breakdowns, conference coverage, and explainers for YouTube/TikTok.
💡 Shape editorial direction – Pitch episode ideas that’ll break the internet (or at least Crypto Twitter).
Hard requirements:
🔒 A demo reel or clips – Show us you can entertain AND inform.
🔒 On-chain credibility – No “crypto curious” applicants. Prove you’ve used DeFi, traded NFTs, or contributed to projects.
Ready to be the voice of Web3? Send your portfolio + favorite crypto hot take.
Is this you?
✅ You’re a crypto storyteller – You can interview a privacy dev, explain L2 wars, or debate tokenomics like it’s a sport.
✅ Your voice commands attention – Whether on mic or camera, you make technical topics thrilling.
✅ You know what’s next – From EigenLayer airdrops to Politico’s latest anti-crypto hit, you spot angles others miss.
✅ You’re plugged into the scene – You DM with project founders and lurk in dev Discords for scoops.
What you’ll do:
🎧 Host The Defiant’s flagship podcast – Deep-dives with guests like Vitalik, Cobie, or anonymous DeFi degens.
📹 Create viral video content – Breakdowns, conference coverage, and explainers for YouTube/TikTok.
💡 Shape editorial direction – Pitch episode ideas that’ll break the internet (or at least Crypto Twitter).
Hard requirements:
🔒 A demo reel or clips – Show us you can entertain AND inform.
🔒 On-chain credibility – No “crypto curious” applicants. Prove you’ve used DeFi, traded NFTs, or contributed to projects.
Ready to be the voice of Web3? Send your portfolio + favorite crypto hot take.
Payment in Crypto
Doris Tang
Korean Growth Lead
Full time
Remote
Roles & ResponsibilitiesSynFutures is looking to hire a Korea Growth Lead assisting the management of local communities. Responsibilities include:Foster strategic partnerships on a regional scale, with a particular emphasis on marketing partners, key opinion leaders (KOLs), media networks, and web3 ecosystem projects. Continuously analyze performance and provide valuable feedback to enhance collaborative efforts.Proactively expand the user base, token holders, and communities prioritizing localized growth.Strategize and execute marketing schedules and events, meticulously measuring their effectiveness and return on investment (ROI).Develop and manage online community channels to facilitate effective communication and engagement.Solicit user and community feedback, acting as a liaison between the product manager, tech team, and community to drive continuous product improvements.RequirementsBachelor degree or above.At least 2-3 years experience in blockchain, cryptocurrency, or financial services, with a focus in marketing or business development.Language: Native Korean + English proficiency preferred. Other languages like Mandarin and Japanese are a plus.Passionate about blockchain and DeFi. Independently minded and self-motivated. For more details, please read: https://synfutures.notion.site/korea-growth-lead
bitcastle .
KOL Business Development
City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion, bitcastle is looking to hire a Full-Time KOL Business Development to join our team.
About the Role
We are seeking a dynamic and results-driven KOL Business Development to drive user growth and enhance brand visibility for our exchange. In this role, you will be responsible for identifying, engaging, and nurturing relationships with local KOLs, influencers, communities, projects, and strategic partners to promote our platform.
- Identify and build relationships with local KOLs/influencers/, communities, projects, and other potential partners to promote the exchange in order to achieve user growth.
- As a representative of the exchange, to build and maintain a good relationship with KOLs and marketing channels to achieve long-term partnership
- Be responsible for the execution and performance of KOL marketing strategy, track and analyze results, and make adjustments to ensure optimal performance and maximum ROI.
- Stay updated with local industry developments trends, conduct market research and create strategies when required
- Attend events as a representative of the exchange when required, expand network and bring in more leads for the exchange
Requirements:
- Experience as KOL BD in similar companies/markets
- Understanding of cryptocurrency
- Fluent in English
Preferred Qualification:
- Japanese speaking proficiency
bitcastle .
Operation Executive (Data Analytics)
City Of Manila, Philippines
City Of Manila, Philippines
Full time
Remote
About the Company:
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion.
About the Role:
Bitcastle is looking to hire a Japanese-speaking Operations Executive (Data Analytics) to support our Crypto/Forex business operations with a strong focus on data analytics, transaction monitoring, and cross-functional coordination. The ideal candidate will ensure accurate data reporting, assist in fraud detection, and facilitate smooth transactions between business development (BD), customer support (CS), and the tech team. This role will be fully remote.
- Provide data support to business teams by analyzing user/customer data, transaction records, and P&L reports.
- Perform SQL queries and maintain data accuracy in Google Sheets.
- Monitor transactions, verify legitimacy, and determine fund withdrawal eligibility.
- Collaborate with CS, BD, and Development teams to resolve transaction-related issues.
- Liaise between BD and Development teams for smart contract execution after client investments.
Requirements:
- Japanese language proficiency (mandatory).
- 1+ year of experience in data analytics, operations, or trading support (Crypto/FX preferred but not mandatory).
- Proficiency in Google Sheets
- Strong analytical skills with the ability to interpret trading data, P&L statements, and transaction logs.
- Experience in fraud monitoring, transaction checks, or trading operations is a plus.
- Ability to work cross-functionally with CS, BD, and Tech teams.
- Sharp attention to detail and problem-solving skills.
Preferred Qualifications:
- Knowledge of Forex and Crypto.
- Good to have knowledge in SQL
Bitcastle is a cryptocurrency exchange platform which aims to create a new age of exchange where everyone can use it safely and have fun. As we expand and take a more active approach to global expansion.
About the Role:
Bitcastle is looking to hire a Japanese-speaking Operations Executive (Data Analytics) to support our Crypto/Forex business operations with a strong focus on data analytics, transaction monitoring, and cross-functional coordination. The ideal candidate will ensure accurate data reporting, assist in fraud detection, and facilitate smooth transactions between business development (BD), customer support (CS), and the tech team. This role will be fully remote.
- Provide data support to business teams by analyzing user/customer data, transaction records, and P&L reports.
- Perform SQL queries and maintain data accuracy in Google Sheets.
- Monitor transactions, verify legitimacy, and determine fund withdrawal eligibility.
- Collaborate with CS, BD, and Development teams to resolve transaction-related issues.
- Liaise between BD and Development teams for smart contract execution after client investments.
Requirements:
- Japanese language proficiency (mandatory).
- 1+ year of experience in data analytics, operations, or trading support (Crypto/FX preferred but not mandatory).
- Proficiency in Google Sheets
- Strong analytical skills with the ability to interpret trading data, P&L statements, and transaction logs.
- Experience in fraud monitoring, transaction checks, or trading operations is a plus.
- Ability to work cross-functionally with CS, BD, and Tech teams.
- Sharp attention to detail and problem-solving skills.
Preferred Qualifications:
- Knowledge of Forex and Crypto.
- Good to have knowledge in SQL
Ian Fox
Need SEO expert to get us to Google first page rank
Full time
Remote
I need an SEO expertteam who is capable of getting our shops to Google first page rank on our desired keywords
Payment in Crypto