Senior Campaigns Manager (Developer Marketing)

Circle is a cutting-edge financial technology firm deeply integrated into the emerging realm of digital currency, enabling seamless global value transfers at lower costs and with rapid speed compared to traditional settlement methods. The company's innovative infrastructure, notably its blockchain-based dollar, USDC, empowers businesses, institutions, and developers to harness the revolutionary opportunities brought by the convergence of money and technology.

About the Role:

Join an environment at Circle that values transparency and consistency in all operations as the company expands its presence into robust international markets. Operating in a remote setting, circlers embody key organizational values such as Multistakeholder commitment, Mindfulness, Pursuit of Excellence, and High Integrity. The work culture at Circle encourages a diverse and flexible environment that fosters creativity and active participation from all team members.

Responsibilities:

Circle is looking for a seasoned Senior Developer Marketing Manager to lead the Demand Generation team. In this role, you will drive demand creation strategies for Web3 Services and Circle Infrastructure products, overseeing the execution of marketing tactics for new product initiatives. Success in this position is contingent on robust collaboration with cross-functional teams including developer and product marketing.

Key Responsibilities:

• Develop and execute demand generation strategies for Web3 Services Products to engage the target audience effectively.
• Raise awareness and drive adoption of product offerings among developers through strategic campaigns.
• Lead product launches by coordinating with internal teams to ensure successful rollouts.
• Collaborate closely with developer marketing, product marketing, and product teams to align strategies and objectives.
• Sculpt and implement comprehensive marketing plans and campaigns centered on specific goals and OKRs.
• Regularly monitor industry trends and competitor activities to refine marketing strategies.
• Evaluate and report on the performance of developer demand generation efforts against set goals such as ROI and KPIs.
• Cultivate strong relationships with key internal stakeholders and developer community representatives.

Core Values at Circle:

• Multistakeholder mentality that prioritizes customer, shareholder, employee, and community well-being.
• Mindful approach emphasizing respect, active listening, and attention to detail.
• Pursuit of Excellence driven by the mission and passion for customer success, fostering relentless dedication to achieving goals.
• High Integrity endorsing open and honest communication while upholding high moral and ethical standards.

Requirements:

• 7+ years’ experience in Developer Marketing or Product Marketing, preferably in the tech or crypto industries.
• Strong track record in successful product launch strategies and marketing to developers.
• Proficiency in digital marketing channels like SEO, SEM, social media, and email marketing.
• Exceptional collaboration skills with cross-functional leaders to drive impactful results.
• Agile in managing multiple projects in a fast-paced environment.
• Demonstrate ownership and accountability in project management and product adoption.
• Exceptional communication skills and ability to navigate complex business landscapes efficiently.
• Familiarity with ESPs like 6Sense, Seismic, and CRM platforms preferred.
• Fluency in written and spoken English, additional languages a bonus.

Additional Information:

• Position eligible for immediate PERM sponsorship for qualified individuals.

Join Circle to shape an inclusive financial future with a clear focus on transparency and diversity. Explore varied factors impacting compensation ranges and benefits during the recruitment process to understand the value Circle places on employee satisfaction and well-being.